In their second book, The Passion Conversation, the word-of-mouth masterminds mash-up the latest in wonky academic research with practical, real world case stories to show how any business can spark and sustain word of mouth marketing.
Readers will learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations and ultimately impacting the financial success of a business.
The Passion Conversation (published by Wiley) changes your perspective on marketing by explaining the three motivations for why people talk about businesses and causes. It also details how every marketing problem is a people problem in disguise and gives irrefutable evidence that marketing materials are now conversation tools. The relatable case stories show how customer communities sustain word of mouth while also sparking financial impact. A series of exercises called Passion Explorations are included to help your business apply these worthwhile marketing lessons.
Have you ever gotten teary-eyed over a business book? Better yet, over your own business? Prepare yourself for The Passion Conversation, where the folks at Brains on Fire tell how their business connected them with people in very moving and powerful ways, redefining words like marketing, sales, and success. Read this book to move your perspective from business to people, and experience the incredible effect it will have on your life and work.
Love is the missing ingredient in developing loyalty with customers. In The Passion Conversation, the smart folks at Brains on Fire expertly explain how to develop deeper connections with customers who in turn sing your praises to everyone they know.
I’ve had my eye on Brains on Fire for a while. Their humanity makes them quite distinctive, and The Passion Conversation captures that unique voice.
It’s a fast read, a fun read, a smart read. Short sentences, huge heart. Read it. Why? To absorb an important truth from the masters of word of mouth movements: Conversations spring from passions, not products.