Geno is a Discovery and Strategy Director at Brains on Fire, but considers himself more of a “Passion Pirate” and explorer for the agency’s clients. Geno shines at uncovering the DNA of clients and their customers, and has walked the path with brands and organizations including: Fiskars Brands, the National Center for Families Learning, National Council of Teachers of English, BFGoodrich, Michelin, The Environmental Defense Fund and Wisconsin Milk Marketing Board.
Geno is also a highly sought after speaker, and has been a presenter and a workshop facilitator at events hosted by the Public Relations Society of America (PRSA), Blackbaud BBCON (Australia), EXMA Bogota, EXMA Peru, The Good Business Summit and the Word of Mouth Marketing Association, just to name a few. He is co-author of two books, Brains On Fire: Igniting Powerful, Sustainable Word of Mouth Movements + The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing.
Brains on Fire is a Certified B-Corporation, using their business as a force for good.
Geno is a brilliant creative, a wonderfully engaging speaker and natural presenter. Most importantly, he has dedicated his life to advancing the cause of people, WOMM and advocacy as the focus of marketing. Geno took the room on an emotional roller coaster of great case studies from the hilarious power of Chick-fil-A's marketing genius (and disasters) to the tear-jerking profundity of Love146 and how they tripled donations through better storytelling.