Geno is the Word of Mouth Inspiration Officer at Brains on Fire, but he considers himself more of a “WOM Cupid” and a pathfinder for our clients. Geno shines at uncovering the DNA of sustainable word of mouth movements, and has walked the path with brands and organizations including Fiskars Brands, the National Center for Families Learning, Anytime Fitness, Love146 and The Environmental Defense Fund.
Geno is also a highly sought-after speaker, and relishes the opportunity to share his thoughts and spark conversation with brands and organizations of all sizes.
He has been a presenter and a workshop facilitator at events hosted by the Public Relations Society of America (PRSA), Public Relations Student Society of America (PRSSA), Blackbaud BBCON (Australia), Influence Session Sydney and the Word of Mouth Marketing Association, to name a few. He is widely quoted in blogs and co-author of two books, Brains On Fire: Igniting Powerful, Sustainable Word of Mouth Movements and The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing. Geno is quoted in print on a regular basis, and thanks to his southern charm, is one of the nicest guys you’ll ever meet.
Geno is a brilliant creative, a wonderfully engaging speaker and natural presenter. Most importantly, he has dedicated his life to advancing the cause of people, WOMM and advocacy as the focus of marketing. Geno took the room on an emotional roller coaster of great case studies from the hilarious power of Chick-fil-A's marketing genius (and disasters) to the tear-jerking profundity of Love146 and how they tripled donations through better storytelling.