Category: Word of Mouth

It’s about people.

If you google Brand Advocacy Program you’ll find this: A brand advocacy program is a structured strategy put in place to build your network of brand advocates in order to enable your company the power to harness this community. Not sure about that long rambling, weirdly worded definition, but at Brains on Fire we do know this one simple …

It Takes Courage

Caring isn’t for wimps.  Caring about what people think. Caring about what people dream. Caring about why they love you. Caring about why they hate you. Caring takes Courage.  That’s why it takes Courage to do Word of Mouth right. We need to face it, today it’s a “democracy world” when it comes to brands …

There’s no such thing as a rock star.

I hate it when I hear people call someone a “rock star.” Being in the business I’m in –marketing –I hear that word more than the average person. We love to label. And I just can’t stand it. The other day I shared with you the first line in a book I am reading, Play Bigger by …

Word of Mouth. This. Stuff. Works.

I love this statement/manifesto from WOMMA (the Word of Mouth Marketing Association). So much so that I wanted to share it with you. Kudos to Deborah Holland, Executive Vice President at Publishers Clearing House and Current Chair of WOMMA’s Board of Directors, Su Fanning President of WOMMA, the WOMMA board and all the thought leaders who …

Community is good for our health.

The other day I noticed a post on Linkedin from my friend Rich Jones and it lead me to the book Bowling Alone, written by Robert D. Putman. It’s know it was written a while back, but I believe the premise is still relevant.  Putnam focuses on the decline in bowling leagues in the U-S and …

What Are You WOM-ing?

“One customer, well taken care of, could be more valuable than $10,000 worth of advertising.” -Jim Rohn Working in an industry rooted in WOM, it is sometimes easy to overlook its influence in my personal life. This weekend I took stock of the things I’ve recently found myself talking about, sharing and being influenced by… …

Three simple ways to love the women who love you.

Photo from Libby Williams. Just because it’s Spring! According to word of mouth researchers Keller Fay, women have about 10% more brand conversations per week than men. Perhaps what’s most interesting from this is same study on Women and Word of Mouth is that men and women alike agree that women give better advice than men. Hmmm. …

Talkable Brands: Chipotle’s Cultivating Thought

This weekend I went to Chipotles for lunch with my “other”.   It was well past 2pm. We had been out and about and were starving. As we sat down, Steven casually handed me my drink cup. Printed on the side of the cup was a wonderful set of words and the little illustrations in the photo above. I’ve …

Announcing Brains on Fire LA!

Today is a really big day for Brains on Fire. We’re super excited to announce a new location, new growth opportunities for our team, and most of all, even better services for our clients. Brains on Fire now has a new location in LA! Right in the heart of Atwater Village. Yep. We’re officially bi-coastal. …

Practicing what we preach.

We study word of mouth marketing and why people talk at Brains on Fire. Check out our books if you want to know more about that. So every once and while, just for fun, I like to see what folks on our team are recommending lately and why. Here’s what gets us talking these days: …

And the WOMMY award goes to…Brains on Fire!

It’s no secret that we love what we do at Brains on Fire. There’s something undeniably awesome about getting out of bed each day to go do something you’re truly passionate about. Last night’s WOMMY Awards were a beautiful reminder that when you do what you love with people you love for clients you love (and sometimes even a …

What’s the Business Impact of Word of Mouth?

Everyone believes word of mouth has an impact on business from increasing awareness to driving sales. But proving the return on investment in word-of-mouth marketing has been an elusive quest for marketers. Earlier this year, WOMMA set out to answer this increasingly important question. Working with brands like AT&T, Frito-Lay, Intuit, PepsiCo, Weight Watchers and …

Brands and Higher Purpose.

We are in the midst of a huge value shift in the world. I say this often and I believe it with all my heart. All the connecting we’ve been doing over the last decade is making us realize that we are part of a wonderful, amazing global community. A community that together can raise …

Do something positive.

Full Disclosure: I’m loving on a Brains on Fire client (Environmental Defense Fund) on the blog today. It’s my nature to surround myself with positive people. I avoid negative people like the plague and actually can spot them coming a mile away. Life is just too short to surround yourself with doom and gloom. Which …

The State of WOMM

It’s no secret that we are big believers in the power of word of mouth marketing — and it turns out we’re not alone. The Word of Mouth Marketing Association recently released the results of their 2014 “State of Word of Mouth Marketing Survey.” A few of their key findings:              Spending on word …

Three Holiday Gift Ideas Under $30

So. What can you get that special business person in your life that will make their heart smile? We’ve got a few niffy ideas this morning:  1.     How about a Double Shot of Love? Buy that special someone on your list a bundled set of Brains on Fire (our first book) and our newly released …

The Gift

Going on a big trip that takes you far away from home causes you to focus a bit more on yourself. Passport, visa, travel documents, and for me that’s just the tip of the iceberg. As an adult with ADD, I cope with travel by making and checking off lists. I was asked to speak …

Wednesday from WOMMA Summit in Nashville

We’re fascinated with this book in the amazing lobby at the Omni Nashville.  Geno, John and I have been having lots of fun at the WOMMA Summit 2013 this week. There have been a lot of great speakers (including Geno who was a part of the opening keynote team on Monday am). But one of …

My morning.

This is what I see when I first wake up most days. I love the simple lines of this old house. This morning I woke up. Went straight for my coffeemaker (Kurig), popped in a Starbucks cup thingy, brewed a coffee and added a little Land of Lakes half and half. Put on my yoga …

We’re All In the Business of Making People Feel Good

A couple weeks ago I found myself in my new doctor’s office awaiting my inevitable fate (two shots…neither of the fun tequila variety). As I sat there reading posters about proper hand washing procedures and the merits of flu vaccines, something occurred to me. I’ve moved around a lot over the past decade. From dentists …