Category: Videos

Storytelling for Unsexy Brands

Let’s be honest. Some brands, products and industries are just sexier than others. Fashion, food, transportation and travel? Sexy. Air fresheners? Not so much. I love any smart ad, but there is a special place in my heart reserved for brands that find a way to turn an unsexy product into a compelling story. Air Wick’s latest video is …

Getting Punked.

I always wanted to rock a cool pair of Doc Martens like these. Photo by AKinsey Foto via Flickr. It makes my heart smile when worlds in which I live collide in cool ways. Last weekend, the hubs and I were enjoying our usual sipping-mochas-and-watching-CBS–Sunday–Morning routine (family world) when this cool segment about the career …

Want to win Geno’s copy of The Passion Conversation?

It’s Wednesday and that means it’s countdown time. Six more weeks until our next book, The Passion Conversation hits shelves! We’re super excited. This morning Greg Cordell decided to give you an opportunity to win Geno Church’s one of a kind, VERY personalized preview copy. If you’ve never seen a book that Geno’s read, you …

Making Disruption Personal

A disruption is always an interruption. It’s something that gets in our way preventing us from doing what we set out to do. That’s the negative take. But there’s a positive angle from which to view a disruption. Bill Jensen reframes the conversation about disruption in his book, Disrupt! Think Epic. Be Epic. Yes, he …

We have a responsibility to awe

This fast-paced video from the Shots of Awe series really breaks down the “contrast between banality and wonder.” With repetition, what was once novel falls below our perception. This process desensitizes our mind mapping. Like our brains literally stop bothering to note it. It’s like you’ll notice how other people’s houses have a scent, but …

‘App-y Thursday!

One Thursday Morning from Shannon Kohn on Vimeo. I think I might have a slight obsession with downloading apps for my iPhone. There was a time, not very long ago, when I only purchased iTunes cards for music (I purchase iTunes cards to self-impose spending limits…a good thing for me). Now I purchase them as …

Happy Valentine’s Day from the BOF Crew!

Here’s a little video Valentine from us to YOU. ———————————————- Shannon Kohn is the Velvet Hammer at Brains on Fire. Meet her here.