Category: Social Media

A day in the life.

I’m often inspired by other industries. I believe we all benefit from looking for inspiration outside of our own lives. I’ve been inspired lately watching instragram stories unfold for companies like west elm and raven and lily and freshly picked. I also got to know the folks at Eileen Fisher a bit better recently.  After reading …

Happy Social Media Week!

In celebration of Social Media Week, we tossed some questions at Brains on Fire’s resident Social Media + Community Managers. Check out what they had to say about the struggles, triumphs and future of social media and social media marketing…   What’s your creative process for developing content? Amy Taylor: I’m a big believer in …

Personal Branding Matters

The conversation about personal branding seems to be popping up everywhere these days. Fast Company recent dubbed it “essential to career success.” 99u says “the resume is dead, the bio is king.” Inc says “virtually everyone” needs to care about personal branding, because “how people see you matters; it is a fundamental truth of being a human.” …

Happy Social Media Day

It’s no secret that I love social media. I love that it helps me stay connected to the people I love. I love that I get paid to help brands and organizations connect with kindred spirits by way of social. I love that it brings me no less than 45 dog-related tidbits of awesomeness per day. …

Why You Should Be Curating + Culling User-Generated Content

User-generated content has become the golden goose of marketing. If we do our jobs right, we get people to care about our client brands and organizations. Once those relationship are established, we’re in a much better place to inspire people to action. With more than 300 million users, Instagram usurped Twitter in December. For many brands, user-generated photos have become one of the most valuable …

A Cautionary Tale: How Instagram Zucked Us Over

Poet William Carlos Williams once said, “So much depends on a red wheelbarrow.” I don’t know about wheelbarrows, but the BOF team recently learned just how true that statement is when it comes to one-letter typos. If you follow Brains on Fire on Instagram, you may have noticed that our @bofogram account has gone unusually quiet. There’s a …

Blog Rewind: 10 of Our Most Popular Posts in 2014

As we head into the final month of the year, this is a perfect time to reflect back on 2014. Today we’re re-sharing 10 of our most popular posts (i.e.: most visited posts) between January 1 – December 1. Enjoy! 7 Awesome Examples of Surprise + Delight that Will Blow Your Mind  6 Brands Killing it on Instagram …

What’s the Business Impact of Word of Mouth?

Everyone believes word of mouth has an impact on business from increasing awareness to driving sales. But proving the return on investment in word-of-mouth marketing has been an elusive quest for marketers. Earlier this year, WOMMA set out to answer this increasingly important question. Working with brands like AT&T, Frito-Lay, Intuit, PepsiCo, Weight Watchers and …

Make Sense, Not Noise

Among the handful of golden rules for brands on social media, you’ll find this tidbit of wisdom: Don’t force your way into a conversation; join a conversation when the opportunity arises, it makes sense and feels natural.  Those of us in marketing have had time to hone our skills. We’re very familiar with the sound of those obvious and less-obvious doors …

The Instagram Effect: Life Based On a True Story

I’ll preface this post by saying I’m a huge Instagram fan. Of all the social networks, it’s the one I’d miss the most if it were to disappear tomorrow. I suspect this love is rooted in a favorite childhood pastime: thumbing through old family albums. Many an hour was spent perusing the pages of family history, scrutinizing …