Category: Rants

There’s no such thing as a rock star.

I hate it when I hear people call someone a “rock star.” Being in the business I’m in –marketing –I hear that word more than the average person. We love to label. And I just can’t stand it. The other day I shared with you the first line in a book I am reading, Play Bigger by …

Dear ATT.

Tuesday I got really mad at you. Openly mad. I expressed my anger on Twitter. Geez… Which sucks, because anger attracts anger just like happiness attracts happiness. It’s hard to explain really, but I feel like both options for internet and television services in my area are not very, well… people focused or friendly. Charter …

The Gift

Going on a big trip that takes you far away from home causes you to focus a bit more on yourself. Passport, visa, travel documents, and for me that’s just the tip of the iceberg. As an adult with ADD, I cope with travel by making and checking off lists. I was asked to speak …

Focus on what’s right in front of you

For the past couple of weeks I’ve been watching the tech world go back and forth about Google’s latest creation, Google Glass. It’s been announced for a while, but the product has actually been shipped out to the lottery winners who wanted to pay 1500 bucks to test it out. If you’re not familiar with …

When Things go Wrong

My dad has a good friend who is a veterinarian. He once told a story about something his assistant said during a standard neutering job on an animal: I’ve seen you perform that operation hundreds of times. I know it backwards and forwards. I’m positive I could perform it by myself. The doctor understood that …

Is All of That ‘Noise’ a Bad Thing?

How many times have you heard talk about the dreaded ‘noise’? The other day a friend of mine lamented about how digital camera prices have dropped to a point where ‘everyone’ is calling themselves a ‘professional photographer’ and its creating so much ‘noise’ in the industry. But it seems to be everywhere – from startups …

Word of Mouth: A Small Example

My fiancée and I recently had a conversation about some of our experiences working retail jobs. The scenario was simple: “If you had to work front-line retail at any store in the Mall [in Greenville, SC], where would you work?” Her only caveat was that I was barred from choosing the Apple Store so that …

It’s Alive! It’s Dead!

I ran across two statistics recently that made me stop and think about predicting either success or failure too soon. First, I read that last month The Daily iPad app celebrated having 100,000 subscribers in its first year of operation (1). “Interesting,” I thought, “didn’t people proclaim that The Daily was doomed to fail?” A …

Simpler than You Think, Part 1

The only way I know how to write an opening line of this post using the word “success” – without seeming cheesy – is to tell you that I don’t know how to do it. There, now that I’ve gotten that out of the way, I can tell you that when it comes to the …

Common Sense and Old News

We’re a group of happy people here. (Maybe too happy sometimes.) Our good spirits tend to keep our blog posts pretty positive, but sometimes we run across a few things that make us sigh, shake our heads, and riff them pretty hard via a mass-email to all the pirates in the office. Today I thought …

Honesty is the best policy, especially for change (the token Facebook post that addresses a bigger issue)

If you’re a techy, social-media-interested, mobile-device-and-industry-loving type, the last several months have been an infofeast. And I’m sure you’ve been gorging yourself with tasty news-breaks and weekly statements from industry titans. One such hot topic has been privacy policy changes from your favorite social media monster, Facebook, and its fearless captain, Mark Zuckerberg. If you’re …

Marketers, fisherman and the double-sell

I’m just not all that passionate about gardening or fishing, but whenever I go to the doctor’s office I have a strange habit of reading articles that would never enter my normal information queue. My most recent trip’s choice found me engrossed in several angling articles in a Field and Stream issue. I was really …

What if marketers were band from talking about social media on social media services?

A little Friday smile for you. Marketers are an odd breed. And sometimes we like to make fun of ourselves. So we asked a funny question on Twitter recently and got a huge kick out of the answers. Enjoy. Also, happy birthday to Brains on Fire. We’ve been burning for 11 years. Here’s to 111 …

Would you choose social media or engaged employees?

“If you had to choose social media* or 100% engaged employees for your brand, which would you choose?” I recently asked that on Twitter and the responses were pretty interesting. The question forces a choice, which many of the people who responded had a hard time making. One person even called it down-right ‘silly.’ Generally, …

TEDx Greenville March 5th

“Cross Section of the Mainstream” via Lynn Greer Sometime last year a group of people came together with the single-minded purpose of bringing a little piece of TED magic to Greenville. Been under a rock? Haven’t heard of TED? You’re gonna thank me. The TEDx Greenville team is an eclectic and interesting group. And like …

Listening again.

Okay People. This post is not going to talk about listening to your customers. Although you know how we feel about that. This post is about listening to you. So many of us are exploring new ways to connect. We are having fun. Sharing our thoughts and our lives. Making some new friends. Maybe even …

Shhhh….

This morning’s photo courtesy of my niece. Yesterday’s post from Spike really got me thinking. I have to confess in a way it even has me up at 4am writing. Something odd is happening to people. At least from my slightly skewed point of view. We have gone a step beyond multitasking. We have started …

On your personal brand and why it doesn't matter

“You really should work on your personal brand. You need to be paying close attention to your personal twitter and you need to have a slick blog where you post regularly. You need to align all of the social media outlets you operate in for clear, consistent representation of you.” Actually, though, you don’t. Not …

Stories make Connections

I’m lucky to be the grandson of a storyteller. My grandfather told me a ton of stories growing up; they were a combination of tall tales and family stories. Often the storytelling took place in usual environments – in his garden, or sitting on the hood of his car eating hot dogs on the edge …

Twitter, you're not a person

Rumor has is that the panel that’s choosing TIME’s Person of the Year is split between Twitter and and The Economy. Wha? Okay, according to a WIRED article, this isnt’ the first time a non-person might win the award. In 1982, “The Computer” got the nod. Since then a fair amount of non-persons have won: …