Category: Learnings

Try Stuff.

I took this photo on my iphone in the mountains of North Carolina this weekend. Doesn’t have much to do with this post, but I just had to share this view with you. Our world is so amazing and beautiful. “Try stuff. Luck is a big part of many successes, so (a) don’t get too …

I Don’t Hate Hiking: A Life Lesson

“I hate hiking!” is a story I’ve been telling myself for roughly 33 years. It was a stubborn, silly thing to claim, especially since — until this weekend — I’d never actually hiked. What I really meant is that hiking makes me uncomfortable. It is a new experience. It’s something I’m not skilled at. It …

Can Empathy Be Learned?

This photo from Libby Williams Photo Blog has nothing to do with my post, but it’s a great reminder to get outside and soak in little more summer. We have a lot of discussion around Brains on Fire about empathy. It takes tremendous empathy to get inside the hearts and minds of our clients’ and …

What gives you energy?

I re-posted the note above from Charme Silkiner’s FB page on my own last week (Seriously. Check out her amazing art/jewelry.) This quote seems to be floating around a lot lately. I think people love to be called Darling, don’t you? The other day I received an order from Lululemon and they included a surprise …

Change means being crystal clear.

Photo from 9lives. About four and half years ago I made a life changing decision. I’ve talked about it before, but a friend recommended I give hot yoga a try. I went and barely made it out alive. Then I went again. And again. And again. About the fourth or fifth class, I had an …

Question Everyone

I have shared my love affair with my grocery in the past. Recently, the love bomb struck again. As I stood in line waiting to cash out this weekend, I noticed the clerk asking the same question to each customer as they passed through: “Are you doing anything fun tonight?” Each time he posed the question, the …

Thank you, Albert.

“I have no special talent. I am only passionately curious.” — Albert Einstein Every morning when I walk into Brains on Fire’s worldwide headquarters, I walk past a larger than life painting of Albert Einstein. Seriously, his nose is over two feet tall. Einstein was considered the father of modern physics but he was also …

Kindness is Underrated.

Novak Djokovic seems to have fun at work. The other day someone shared this little video with me. It’s so worth the minute and 47 seconds to watch it. There are so many simple lessons from this short clip for organizations and individuals. Here’s a few that come to my mind: 1. Kindness is a …

Owning your attention.

Photo from my iphone of the sun dancing in my backyard. I have been feeling a bit stuck lately. Writing has not come easy. Going to sleep has been harder. I haven’t even wanted to practice yoga. Yet, these little bursts of unstuckness come at me like road signs; riding down a gravel road and …

An Apology 32 Years in the Making

32 years ago I was adjusting to the awkward world of being a seventh grader in junior high school. The awkwardness was compounded for me because of my wicked good stutter. I could hardly string together two words, much less two sentences, without violently stuttering. People laughed at me. People made fun of me. People …

The Gift of Feedback

The photo above is some “found art” at Brains on Fire, left over from a client project. Don’t you love it? Last week, Geno and John and I were visiting with an very interesting potential client. I love that part of my job, meeting new and interesting people. As we shared a couple of stories to …

The Three Most Powerful Words in Marketing

“Humans simply aren’t moved to action by data dumps, dense PowerPoint slides or spreadsheets packed with figures. People are moved by emotion. The best way to emotionally connect other people to our agenda begins with ‘Once upon a time…’ ” -Jonathan Gottschall Connecting with people isn’t about word count, apps or platforms. It’s not dependent …

Message Matters: Shocking a Conversation to Life

“All stories have a curious and even dangerous power. They are manifestations of truth — yours and mine. And truth is all at once the most wonderful yet terrifying thing in the world, which makes it nearly impossible to handle. It is such a great responsibility that it’s best not to tell a story at …

Womens T-shirt – Baby Blue / Long Sleeve

Any woman can add a touch of elegance and class to her wardrobe by incorporating this blue shirt from dresshead fashion as part of it. Most of the shirt is a light blue, but the lapel collar and the wrists are both black. The combination of these collars provides a striking contrast and further emphasizes …

Dear brands…what are you hiding?

This morning I woke up early to make a call to a brand I never enjoy engaging with. As the only service provider in the area, they have a captive audience — and make no effort to disguise it. (The only thing consistent about their customer experience is the frustration and disappointment it leaves in …

Staying Relevant

David Baker from Recources wrote a stunningly great and heartfelt article on Staying Relevant.  It’s well worth the ten minute read. Staying relevant over time is something I think about often. We seem wired to reinvent at Brains on Fire. Just when we think we have a thing or two figured out, we start questioning …

New Service from Brains on Fire

I took this photo from our parking lot one afternoon. We miss a lot if we forget to look up! We’ve added a few new services at Brains on Fire. And we’re having a lot of fun with one we’re calling:  Gut Check My Thinking  Here’s how it works: Feeling uncertain about the marketing programs …

OUR Community.

This illustration is from Kevin at seekevindraw.com. I had to do it a disservice and crop it to go on our post. Sorry Kevin! I love the Brains on Fire community. Which includes us, our partners and our kindred spirits. Almost every day someone reaches out to us and inspires us with their story. We are …

Sip Sessions: What’s Your Art?

“When I make coffee for someone, they’re paying money. There is a sense of, “I’ll do this service for this price.” That is  a commodity, a transaction. There’s nothing very personal about that part. When I’m making the coffee, the part that is a gift is more than the coffee. It’s how I interact with …