Category: Learnings

Don't Forget Where You Come From

Following on Robbin’s post yesterday ” coupled with a conversation last night with some fellow BOFers ” led me to start thinking about how easy it is for us to forget our roots when the times are good and think about them when times are not-so-good. It happens with bands and brands all the time. …

Where's love when you need it?

Or ‘where are our fans now?’ That’s a question I bet GM, Ford and Chrysler are asking these days. As three organizations who could use a little love and support right now, I can’t help but feel mixed emotions for them, including disgust at the their greed and pity at how lonely and sad the …

Does size matter?

My nephew Chad just wrote me an email about a project he’s working on and he made an interesting remark: ‘Church members in smaller services sing louder per person than larger ones because they sense a greater responsibility to make a joyful noise. That isn’t as much a measure on anyone’s faith as it is …

Did we stress connecting OFFline enough yet?

As if we didn’t talk about it enough already, here’s even more proof: Our own Eric Dodds dug up this year-old article that comes from the British Association Festival of Science ” ‘Social networking sites don’t deepen friendships.’ The gist of the article is here: “Although the numbers of friends people have on these sites …

It's a Process

As we’re revamping our website as part of “Miracle on River Street,” we’re going through that sometimes painful progression of putting our process into words to better define what we do. And in a quick tour around the interwebs, here are some typical lines out of the process section of creative websites (the company names …

It's people, not tools, dummy

Sometimes all you can say is that you can’t have said it better yourself. Case in point is Mack’s new post up at The Viral Garden. He recaps his panel at SXSW (The Future of Corporate Blogging) and in his observations, he has a couple of nice, juicy nuggets: The key takeaway I had from …

To Trust or Not To Trust

Have you ever wondered what makes one person trust another person? Humans are fundamentally social creatures ” we’re wired to be that way. It’s adaptive to be that way. None of us can thrive alone. But we can thrive, and have for the past 3.5 million years, through community. Central to this dynamic is the …

The Power of Secrets

Continuing in my weekly readings theme, GOOD Magazine‘s Ligaya Mishan writes on the rising popularity of speakeasy restaurants. Yes, that’s secret restaurants in cities all over the world that survive completely on word of mouth. Let’s put aside for a moment the fact that there are no check-ins with fire marshals or sanitary code people, …

The Problem with Advertising on Social Networks

I have a problem with my magazines. I only subscribe to three ” Fast Company, Fortune and GOOD (and Business 2.0 before they stopped printing it). But it seems that they all come at the same time and I never get around to reading them. Anyway, long story short I sat down last night and …

Your Biggest Fan

Sometimes, when I send questions to the Brains on Fire Curiosity Team, I have a specific project or client in mind. Sometimes, I just happen to be scratching my noggin about something. Sometimes, I just feel like it’s been too long since I’ve engaged them, and I’d better ask them something. So this week, our …

Smarter People

Today is one of those days when all of us on the blog looked at each other, looked each other over, thought very carefully and, with depth, determination and conviction in our voices, we cried, “NOT IT!” So, rather than try to force something that’s going to come out sounding… well… forced, I thought I …

Top 10 Things I Learned at Brains on Fire

Gentle blog readers, it is time for me to bid you farewell. My husband, wunderkind, and I will be moving to Washington, D.C. in the new year. This move will bring us closer to family & friends and a new WOMM post for me beginning in January. As a fitting end to an exciting 2007 …

‘A Christmas Story' about Brand Engagement

Yesterday, in between gift opening and the family meal, we enjoyed one of TBS’ 12 consecutive showings of the holiday classic ‘A Christmas Story‘. It was the first time in at least 10 years that I had watched the full movie and I saw very different things through my 2007 eyes. For example, the iconic …

Our lives are the medium.

The above was overheard in the Brains on Firesphere, by the oft quoted Greg Cordell. Once you know Greg, you soon learn to follow him around with a pen and pad of paper. And this is a gem that he uttered yesterday in a meeting. ‘Our lives are the medium now.’ Think about it. Our …

Dumb, Dumb, Dumb

I love this time of year. It’s the time of year when parking lots are a little bit fuller, elbows are a little bit sharper, check-out lines are a little bit longer… and everyone and their mother comes up with a Best of 2007/Worst of 2007 list. Whether it’s the top media errors, Book Sense …

Many things to many people

So while I was in the Minneapolis airport yesterday morning (where it was 6 degrees Fahrenheit outside, BTW (man, I love Greenville) ), I was doing my weekly Google search for ‘Brains on Fire’ to see what popped up. One of the results was our client at a WOMMA conference talking about her experiences. I …

Why are Bright Side of Life-ers More Likely to Recommend?

I am starting to hear more consistently that those who make word of mouth recommendations are far more likely to be optimistic people. According to Forrester’s 2006 NACTAS Benchmark study, 60% of the population share recommendations. Of that group of talkers, 90% “always tried to make the best of every situation” compared to 50% of …

On Thankfulness

This is Spike posting in Cordell’s place and sharing this internal email he sent to the rest of the team… Starting a business and building something from nothing more than a few ideas and a little courage is quite a journey. Like most endeavors that require a wholehearted commitment – marriage, parenthood, etc. – you …

No Music Day

Apparently tomorrow is not only Thanksgiving. It’s also St. Cecilia Day – St. Cecilia is the patron saint of music. And… apparently TODAY is not only the day before Thanksgiving (and it’s not only the unofficial Brains foosball/Guitar Hero day). It’s also No Music Day. Interesting thought. It seems to be mostly a UK thing …

WOMMA Tidbits

I love WOMMA events. Every time I go, I come back energized and with a number of things stuck in my head. Las Vegas last week was no exception… ‘If you say ‘I’m sorry,’ then you better be doing something about it, too. Saying it is not enough.’ – from the super-cool chief blogger of …