Category: Learnings

Who's Who… To Who?

In college I never joined the honors clubs – seemed silly to pay somebody money just to be able to put a line on my resume. And occasionally I get these Who’s Who, dare I say ‘invitations’ in the mail. You know the ones – send us your name and we’ll put you in a …

Tell me about your first…car

Last night out at a local restaurant we got into a discussion about first cars. And it was so interesting to me how vivid people’s memories were when it came to that one particular story about their first car. All the things that was wrong with it. How they came to acquire it. The memories …

Lost that Loving Feeling?

The other day my little girl, Kylie, was proudly showing Valentine’s cards she’d made. And of course, they were all brilliant. One that sticks with me is one that read, “ I love you with all my might.” It was an innocent reminder that Love is verb. Love is what you do. It’s not a …

Brains on Fire

When people hear our name, it conjures up a lot of images and thoughts in their heads. And as the conversation progresses, they learn that Brains on Fire is not about us. It’s not about being wild and crazy (although that does tend to happen). Because, as we see it, Brains on Fire is a …

Business Pointers from Brains on Fire's CFO

The following post is from Kathie Conway, who is not only a CPA and our CFO, but is also a rudder for Brains on Fire. You would think that all she does is the crunching of the numbers, but she’s also an incredible resource when it comes to redefining what it is to be a …

The Recession is over!

Will good news spread as fast as bad? Has our current state of economic woe been amplified by social media? I’ve been rolling this question around in my head a lot lately. And actually had an interesting email exchange with Dr. Mihaela Vorvoreanu over at prconnections. I asked her if she was aware of any …

Transparency?

If you Google “Brand Transparency”, over 2 1/2 million results come up. It must be pretty important.  Of course it doesn’t hold a candle to “Toe Jam” which generates 4.8 million results, just to keep things in perspective.  But as you’ve no doubt heard, “Transparency is being hailed as the new competitive advantage and Trustworthiness …

Get Your Customers to do Stuff for You

This has got to be the biggest red flag we’re seeing these days. This idea that you can “get” your customers to do things. Get them to buy. Visit. Blog. Comment. Engage. Evangelize. Own. Get them. Get them. Get them. I think this is almost a sub-conscious slip-up of most marketers held over from the …

3.5 yards every play wins every game.

In a recent conversation with a colleague I shared how I struggle with goals. I’m much better with “What now?” than “What then?” I explained if I were a college football coach, I’d tell my offense to put touchdowns and winning games out of their minds. We can celebrate winning on every play by focusing …

Peer-to-peer vs. Corporation-to-customer

It’s so interesting to see how different companies are approaching this world of word-of-mouth marketing and outreach. And on one issue, we’re seeing two pathways emerge when it comes to leadership of the community (and when I say ‘community,’ I mean offline and online ” not just online, so get your head out of the …

The Experience Question

We all get it. It seems to be one of those built-in interview questions that’s either naturally asked or one that you fall back on when you’ve run out of other questions. ‘So, do you have any experience in our industry?’ Valid question. I get it. You want to make sure we at least have …

Brands should be the Fans

We talk a lot about how you can find, embrace and empower your biggest fans around here at Brains on Fire. And that those fans are your biggest advocates. But have you ever thought about turning that concept on its head? In other words, how about your company becoming the fan of those that love …

Superdownsize Me

With a title like that you’re probably expecting me to talk about the tide of layoffs, or budget crunches. But hopefully you’ll be pleased to know that’s not where I’m going – at least not directly. Robbin’s post last week got me thinking about accountability. Not only banks – but ourselves. There’s no shortage of …

I just want your extra time

Or I could have titled this post, ‘Everything I know about marketing I learned from Prince.’ Stay with me. Running errands at lunch yesterday, I was flipping stations on the good ‘ol FM radio and heard that oldie from Prince back in 1986, ‘Kiss.’ And it got me to thinking. You don’t have to be …

The Social Media Universe

Did you know that astronomers just discovered that the Milky Way is 50% larger than they originally thought? Just think about it for a second ” all those new planets floating out there just waiting to be discovered and explored. Remember when we thought that the Earth was the center of the universe? Or that …

Marketing in Hi-Def

Did you know that there is a high demand in Hollywood for makeup artists that have experience making up people for high-definition shows? That’s right, the old ways won’t cut it anymore because with the introduction of hi-def, you can now see every line and crevasse in your local anchor-person’s face. Or that attractive actor …

Gather in the Word of Mouth Kitchen

The holidays mean parties and gatherings at the homes of friends and family. Good times, good times. And it’s been intriguing to me to always see ” without fail ” how the vast majority of the people at a party end up in the kitchen. It’s not always the biggest part of a house and …

How do you love on your fans?

I’m a dog person. In fact, we have a lot of them here at Brains on Fire. But even when someone claims to be a ‘dog person,’ I’m always interested to see how they actually interact with a dog. And what I’m really getting at is how do they pet a dog. People who tolerate …

Story vs. Slogan

In this month’s Fast Company, the authors of the column (and book) ‘Made to Stick‘ ” Dan and Chip Heath ” talk about ‘Killing the Slogans Dead.’ I gotta say, while we’ve talked about the dangers of taglines before, Chip and Dan make some great points in light of the ever-changing landscape of communications. The …

Can you catch happiness online?

Brains on fire is very happy place. And we tend to attract happy people to Brains on Fire. Seriously there is not a lot of doom and gloom around this place. Even in unsettled economic times like the ones we are experiencing, we’re still a bit optimistic in our view of the world and our …