Category: Learnings

It's Your Birthday

Actually, it’s MY birthday today. And I love birthdays. Love. Them. Maybe because I like the attention. Maybe it’s because I love my life. Maybe it’s because I know it’s coming once a year. I make the most of it with gathering my friends and family around me and just enjoying their company. In other …

Attention, Please.

Has it occurred to anyone else that the vast majority of social media users are all folks/brands/whatever vying – begging, even – for your (and everyone else’s) attention, yet social media has created an ecosystem of very, VERY short attention spans? Not exactly a supply/demand equal, eh? All these folks – all these brands – …

Humans 1.0

You and I are humans 1.0. And don’t you ever forget it. You are person. Your employees are people. Your fans and customers are living, breathing, feeling, emotional people. Humans. Flesh and blood. Who laugh and cry and have good days and bad days. Who throw tantrums and learn from their (and your) mistakes. And …

Thank you.

Powerful words. On his blog, Verne Harnish highlights a company that recently had a quarterly internal push to thank anyone and everyone who had an impact on the growth of their business with personal, hand written thank you notes. His post reminded me of another story. I don’t often look in the rear view mirror, …

On killing your ideas

Successful companies don’t produce the best work, they produce the best work efficiently. One day when I was in high school my dad drove home from North Carolina in an old, worn out bright orange Jeep CJ7 that he bought off of my uncle for pennies on the dollar. Afternoons for months after were spent …

That Blasted Survey Again?

Time to wrap up our Net Promoter survey for 2009. If we have had the good fortune to work with you or for you recently, and you haven’t had a chance to give us your feedback, we’d love for you to take 3 minutes to tell us whether you’d recommend us and why you would …

Bonus Lessons Learned in Igniting WOM Movements

What? You haven’t downloaded and read our ChangeThis Manifesto yet? (10 Lessons Learned in Igniting Word of Mouth Movements) Well get ta crackin’, Jimmy. But if you’ve already read it, here are some bonus lessons we’ve learned (and I’m sure we’ll have more in the future as things progress). Bonus #1: Movements have their own …

The Value of Free

Spike’s recent post about SWAG with a purpose gave me a flashback on the humbling beginnings of the RAGE movement. Back in 2001, The Truth campaign and most state-led teen anti-tobacco campaigns were based on villanizing the tobacco industry and giving away tons of free SWAG. Who could blame them? The tobacco settlement funds infused …

ChangeThis Manifesto: 10 Lessons Learned in Igniting Word of Mouth Movements

You might be familiar with the ChangeThis manifestos. And if you’re not, you should be. Because it’s easy to get lost in the great manifestos there by the likes of Seth Godin, Tom Peters, Guy Kawasaki and Hugh MacLeod. As of this week, we’re honored to be among those who now have published work from …

The most valuable gift you can give your employees

“The most valuable gift you can give your employees is permission to fail.” When my good friend Joshua Blankenship said that to me during my last term at university I didn’t fully understand what he meant, and to be honest, it didn’t settle well in my brain at first hearing. I think part of my …

SWAG with a purpose

Ever run in a 5K (or longer) race? When you register, you almost always get a plastic bag filled with a whole bunch of crap and then your number to pin on your shirt. And that free t-shirt you get is the most gawd-awful thing you’ve ever seen. I don’t even ask for one anymore. …

Four simple lessons learned at AMPLIFY09

Blogging is like a muscle. And I have to admit my blogging skills are a badly out of shape. I’ve been seriously slacking off this summer. So bear with me as I attempt to get back in the saddle and share four lessons learned (or re-learned) while attending AMP’s wonderful AMPLIFY09 in Sydney on June …

Be independent.

Tomorrow we celebrate the birthday of our nation here in the states. And it’s a great time to reflect on what the United States of America was founded on. One of which was dissonant voices rising up and taking a stand for something bigger than themselves. Dissonant voices. That means that they refused to go …

You have permission to change the system.

I had such an amazing time in Australia (sharing at AMPLIFY for AMP) and New Zealand that it’s been difficult to wrap my head around the entire experience. So instead of trying to put it all down at once, I’ll write about it in bits and pieces as it comes to me. This ah-ha moment …

Influencers and Sweat Equity

On a plane home from Sydney (more on that to come) this weekend, I pulled out my trusty Moleskine and flipped through to land on a page of notes that I took when I spent time with Rob Morris. If you’re a regular reader of the blog, you’ll know that Rob is one of the …

Demographics, Psychographics… Autographics?

I’ve recently delved into Habit, by Neale Martin. Every once in a while you come across the right book at the right time – a perfect confluence of ideas. Just the right perspective for a problem you’re working on. It’s probably not a revelation to anybody that there’s a big mismatch between the “why” consumers …

How do you do word of mouth marketing?

This post comes from Matt Reese (Keeper of the Gates) This question came from a very nice woman I met at a cookout who was starting a company that specialized in home veterinary visits. It’s such an interesting question and there are a lot of different ways to answer it. You could focus on the …

Tallest Trees

The following post comes from Brandy Amidon, one of Brains on Fire’s CPAs and the Princess of Particulars. I just finished one of the most thought-provoking books I’ve ever read. “The Seven-Day Weekend” by Ricardo Semler (support your local booksellers!!) was recommended to me by Ron Baker, our BFF & anti-time-sheet guru. I could talk …

Quit Thinking Like a Marketer

Seriously. It’s runing you. Well, at least sometimes it is. Because when we bring marketing into a relationship, we damage it. As we’ve said before (and we’ll say again), nobody WANTS to be marketed to. So I think it’s really, REALLY important to remember to take off our marketing hats and just be a person …

100% Genuine Replica

While in NYC this week, I had the opportunity meet up with the founder of LOVE146, Rob Morris. And if you didn’t know, we’re huge fans of not only the organization, but of the people who have chosen to join Rob’s tribe. Amazing, amazing people that we are in constant awe of. As is always …