Category: Good Stuff

Finding Your Core Values

Brains on Fire Lesson #14,313: We’re in the people business. From insight to execution, the work we do starts and ends with a human-centric approach. The same goes for our internal affairs. We really care about our people. Often described as an “island of misfit toys,” our people are the magic that brings this whole …

B Inspired: GladRags

What’s your brand story/founder story? GladRags was founded in 1993 by Brenda Mallory, who was cloth diapering her daughter when she had an aha! moment. She started making GladRags in her spare bedroom and quickly realized she was on to something. We’re still a small business with big ideas: to make washable cloth menstrual pads …

B Inspired: United by Blue

  One of the greatest things about being a B Corp is meeting other companies committed to using their brands for good. In the months ahead, we’ll be introducing you to some of the B Corps who inspire us. Starting with the good folks at United by Blue. What is your brand mission/vision? For every …

Internview: Farewell Ellen

Interns come and go, but the impact they make on Brains on Fire is something that endures well beyond their time in The Firesphere. We also like to think that the lessons learned (both the good and the nutty) during their internships will serve them well, wherever the post-BOF path may lead. We recently reached out to one …

In the Mood

When we sit down (or stand up, depending on what kind of desk you prefer) to develop a brand identity, it doesn’t happen in a silo. (Not much happens in a solo silo at Brains on Fire, to be honest.) We try to bring as many brains to the table as possible, whenever possible. AEs …

Free Stock Photo Sites That Don’t Suck 2.0

A few years ago, we wrote a post about Free Stock Photos that Don’t Suck. That post has been one of our most popular over the years. The fact that people are still finding it using search phrases like “where can I find stock photos that aren’t ugly” and “non-sucky stock photos” would seem to suggest …

Becoming a B Corp – The Nuts and Bolts

Ask anyone about their B Corp certification experience and they’re sure to tell you it was an endeavor that required taking a long, hard look at the way they were doing things, and led them on a self-guided journey to new and better ways. What they may not tell you is that certification process is …

Internview // Meet Ellen

What brought you to Brains on Fire? I am a senior attending Flagler College in St. Augustine, Florida. I am majoring in Strategic Communications and minoring in Advertising. My experience in social media is limited to local places in the small town of St. Augustine, so I needed to venture out to gain more experience. …

16 Tips for Grads Looking for Their Dream Job

Note: I published this post two years ago. It was shared thousands of times so I am hoping it was helpful. I just remembered it and read it again. All this still rings true. If you’ve just graduated, I wish you all the best on your next big adventure! Have fun. The start of things …

Why We Became a B Corp – Our Most Important Story

Over the years, I have probably tried to explain to my children a thousand times what it is I do for work. I have an eight-year-old daughter (Stella) and a five-year-old son (Truman)  They are smart and inquisitive kids, very curious about the world and how things work. But even with their insatiable curiosity, it’s …

Internview: Farewell Kylee

This was your second tour of duty at Brains on Fire. How did this internship differ from the first? Each experience was unique and fulfilling in its own way. I began my second internship with more education, more experience, and a more developed understanding of my professional goals and ambitions. This gave me the chance …

The Playlist Project

In order to help our interns get the most out of their time with us, we challenge them to work on a “pet project” of their choosing during their time at BOF. Our two-time, back-for-another-round, please-never-leave intern Kylee explains her project below:   For my intern project, I chose something a little offbeat. I was …

Some B-ig B Corp News

Today is a BIG day for Brains on Fire.   Today, Monday May 22, we are delighted to announce that Brains on Fire is officially a B Corporation.   Pardon us while we make some serious noise about it! In case you aren’t familiar with this business status, I’ll fill you in. B Corp is …

Can Crazy Impossible Deadlines Change Your Life? Or the World?

The other day I stumbled on this quote from Leonard Bernstein… I’m a huge believer in super tight deadlines. The longer something takes the less likely anything meaningful will happen. It drives others around me crazy at times. But over my years of experience, I’ve seen this truth played out again and again.   Here’s …

How to be a Better Writer in One Single Step.

It’s easy. Ready? BUY THIS BOOK. I absolutely LOVE Writing Without Bullshit, Josh Bernoff’s latest book. Seriously I love it. A lot. If you communicate in writing (and that’s most of us), get this book and study it like a how-to manual. One of my favorite nuggets in the book has become a personal mantra. I’ve challenged everyone …

Plato. Profits. Purpose.

The ancient philosopher Plato made significant contributions to humankind. His philosophical fingerprints can still be felt today in how we think about mathematics, science/nature, morals, politics and the arts. Perhaps we should add “brand strategy” to the long list of contributions Plato has made to civilization. To explain “how great companies have great purposes,” the …

Do Good Sh*t on 4/4 with Good Four

Doing good has always been a core tenet of Brains on Fire. There’s never been any doubt in our mind that the brands that matter are those with a higher purpose that goes beyond a transaction. Brands that stand for something and fight against injustice in the world however they can. Brands that treat people …

It’s about people.

If you google Brand Advocacy Program you’ll find this: A brand advocacy program is a structured strategy put in place to build your network of brand advocates in order to enable your company the power to harness this community. Not sure about that long rambling, weirdly worded definition, but at Brains on Fire we do know this one simple …

Internview: Kylee

What is your past history with Brains on Fire? I worked at Brains on Fire during the summer of 2015 as a Community Management Intern, and I loved it! At that time, the Community team consisted of only two people (not including myself), so it’s safe to say that Brains has grown a lot in …

Change is good.

I’m big fan of change and moving. It’s good for the soul. I’ve lived in seven houses in the last 20 years. And every time I move, I clean out a bit more clutter in my life. It’s no secret to the people who know me that I love to keep my life simple and …