On Being Indispensable.

Vicki, Geno and John. Laughing. Easily. On the way to an early morning meeting in New York. I’m sitting at my desk with a word doc in front of me, intent on writing a post for tomorrow. As I pause in front of the blank page before me, I’m suddenly aware of the quiet laughter …

Creative Exploration #3: Your Favorite Street (and results from #2)

A couple weeks ago I assigned Creative Exploration #2, an exercise designed to help us into the day in the life of a consumer by examining what brands and things we interact with ourselves. Above is an awesomely-done example from our friend @ParkCofield. And here is another from @elkcrossing I drove by an estate sale …

Don’t Forget the Basics

For the last year my client work has been overwhelmingly digital. Aside from occasional on-site meetings, my day-to-day has consisted of creating content for the web and fostering online community.The content and communities have an offline end in strategy, but my role has been primarily in the digital startup phase. Over the next few months, …

Tell me what you do.

Another amazing photo from Libby. When I saw it, without a saying a word this photo reminded me to slow down. My friend Steven writes for magazines. Yup. The kind you actually hold in your hands. And one of things he loves most about his work is he gets to interview some very interesting people. …

Work in Progress.

Ramsey is working on a book layout today for the Heroesinrecovery.com community and I saw this set of words. Not exactly sure where they came from, but I had to share. I also woke up this morning to the most beautiful “it’s still summer, but you can taste fall coming” weather and even thought I …

Do you have a Hero?

Walter Cronkite, 1916-2009 “And that’s the way it is.” Saturday night I was at dinner with a large group of people (most of them from Brains on Fire) and a question popped in my head. Do you have a hero? Cordell laughed and immediately said, “Willie Wonka.” I get that. Nathan and his wife Jess …

Creative Exploration #2: A Day in the Life of a Consumer

Time for our second assignment in the Brains on Fire semester of Creative Exploration! Click the above image for the full-size scoop. If you’re joining in the fun, send your list/drawings to Amy@BrainsOnFire.com (or tweet it to @NoMeatballs) by August 29.

Creative Exploration #1 Results: Mini Museum!

A couple weeks ago we began our Brains on Fire semester of Creative Explorations. Assignment #1? Create your own mini museum. Below you will find the results. Thanks to everyone who participated. The museums may be tiny, but they are mighty fascinating. If you missed the semester kick-off, no worries. You can still send a …

Disrupting schemas and igniting word of mouth.

I practice hot yoga about 4-5 times a week, so I am always looking for new and interesting ways to hydrate. Interesting stuff for a marketing blog post? Hang with me. I’ve tried coconut water (tastes like dirty socks). And osmosis water (sounds like a good idea but hauling water in a huge jug from …

Sending a little love.

The world needs more love letters. Amy turned me on to this site several weeks ago and I have been waiting for a perfect day to share. I love this message from their “about” section: The world doesn’t need another website. Not another network. Not another app. What she needs is really basic. Simple. Bare-boned. …

Creative Explorations | Assignment #1: Mini Museum

Eureka moments rarely happen on demand. They surprise us while we’re hurdling down the highway at 70 mph with the window down and the radio up. They pop in during those final twilight moments between awake and sleep. They love the inconvenience of the shower and the bathtub. And as it turns out, not even …

Reframing the conversation.

Image from typeverything.com The other day we had a funny conversation about business speak. Goodness, I have read and heard my share of it. And it got me thinking. There are some really BASIC words in business I don’t care for… I don’t like the word WORK (sounds too hard). And even though I forget …

Rebellion: Just What the Doctor Ordered

Brains on Fire has been honored to walk with our courageous clients at Anytime Fitness as they have embarked on a journey to shake up the fitness conversation. We like to call this new, always-awesome, sometimes-irreverent conversation “The Fitness Rebellion.” What the heck is The Fitness Rebellion? We’re so glad you asked… “The Fitness Rebellion …

When is the last time you used the product you’re selling?

For the past 6 months I’ve had the privilege of working with the team at Liquid Wrench (1). If you’re unfamiliar with the brand, they manufacture a line of specialty lubrication products ranging from high-heat wheel bearing grease to rusty-bolt-fighting penetrating oil. Their products are chemically engineered to work unbelievably well, and this past weekend …

Sushi, Story and Passion.

Not exactly related to sushi, but I love this funny photo of John Moore. And he’s in the story. So good enough. “We have our sushi flown in every day from Japan. The owner’s brother goes to the fish market and picks it out every morning, ices it and ships it to us. We pick …

12 Tidbits of Wisdom for Writers (via Ernest Hemingway)

Ernest Hemingway would have been 113 on Saturday. In honor of the grand (and oftentimes irreverent) thinker, writer and life enthusiast, I spent some time digging back through the litany of wisdom he left behind. “There is nothing to writing. All you do is sit down at a typewriter and bleed.” “The first draft of …

All of That (Visual) Noise, Part 2

A few articles ago, I wrote about the famed ‘noise’ that so many marketers and businesses dread. (1) Not too long after I had written the article, I noticed another type of noise as I walked down the aisle at my local grocery store: Yikes. There’s a ton of noise online, but visual noise can …

Do you dread Mondays?

Be honest. Tell yourself the truth. I’m lucky. I love all my days. I really do. Recently I started taking a few moments on Sunday night to actually write down all the things I’m looking forward to in the workweek ahead of me. And then sharing it by email with the Brains on Fire tribe. …

I Hired the Last Person who Cold-called Me

Every so often Brains on Fire gets a ring from a bright young mind who wants career advice, and where possible I field those calls because my age puts me a bit closer to the desperate job-searching stage of life than other people on our ship. Most people have the same agenda when they call …

Step Into Your Greatness.

With her permission, I get a lot of the photos for my posts from Libby Williams. This one is one of my favorites. Thank you for inspiring me with your photos Libby. The other day, I stumbled on this photo. And it took my breath away. I have been thinking about it for over a …