Blog

Reframing the conversation.

Image from typeverything.com The other day we had a funny conversation about business speak. Goodness, I have read and heard my share of it. And it got me thinking. There are some really BASIC words in business I don’t care for… I don’t like the word WORK (sounds too hard). And even though I forget …

Rebellion: Just What the Doctor Ordered

Brains on Fire has been honored to walk with our courageous clients at Anytime Fitness as they have embarked on a journey to shake up the fitness conversation. We like to call this new, always-awesome, sometimes-irreverent conversation “The Fitness Rebellion.” What the heck is The Fitness Rebellion? We’re so glad you asked… “The Fitness Rebellion …

When is the last time you used the product you’re selling?

For the past 6 months I’ve had the privilege of working with the team at Liquid Wrench (1). If you’re unfamiliar with the brand, they manufacture a line of specialty lubrication products ranging from high-heat wheel bearing grease to rusty-bolt-fighting penetrating oil. Their products are chemically engineered to work unbelievably well, and this past weekend …

Sushi, Story and Passion.

Not exactly related to sushi, but I love this funny photo of John Moore. And he’s in the story. So good enough. “We have our sushi flown in every day from Japan. The owner’s brother goes to the fish market and picks it out every morning, ices it and ships it to us. We pick …

12 Tidbits of Wisdom for Writers (via Ernest Hemingway)

Ernest Hemingway would have been 113 on Saturday. In honor of the grand (and oftentimes irreverent) thinker, writer and life enthusiast, I spent some time digging back through the litany of wisdom he left behind. “There is nothing to writing. All you do is sit down at a typewriter and bleed.” “The first draft of …

All of That (Visual) Noise, Part 2

A few articles ago, I wrote about the famed ‘noise’ that so many marketers and businesses dread. (1) Not too long after I had written the article, I noticed another type of noise as I walked down the aisle at my local grocery store: Yikes. There’s a ton of noise online, but visual noise can …

Do you dread Mondays?

Be honest. Tell yourself the truth. I’m lucky. I love all my days. I really do. Recently I started taking a few moments on Sunday night to actually write down all the things I’m looking forward to in the workweek ahead of me. And then sharing it by email with the Brains on Fire tribe. …

I Hired the Last Person who Cold-called Me

Every so often Brains on Fire gets a ring from a bright young mind who wants career advice, and where possible I field those calls because my age puts me a bit closer to the desperate job-searching stage of life than other people on our ship. Most people have the same agenda when they call …

Step Into Your Greatness.

With her permission, I get a lot of the photos for my posts from Libby Williams. This one is one of my favorites. Thank you for inspiring me with your photos Libby. The other day, I stumbled on this photo. And it took my breath away. I have been thinking about it for over a …

Endless Possibilities.

This photo, take by Libby Williams, is of Megan’s sweet boy. Happy Monday! Today’s post is from Shannon, one of our wonderful community “shepherds” at Brains on Fire. We think a lot about building community and connecting people through shared passions at Brains on Fire. You can’t ignite a movement, if you don’t have a …

Happy Summer.

This photo is from Libby Williams. And I love what she says about it: “Time for a summer road trip. Time to throw caution to the wind and live a little larger and a little bigger and a little bolder for 3 short months. Time to try something brand new and live a little riskier …

A Love Letter to Our Communities

Today’s post comes to us from the marvelous Victoria Hammond, Community Manager of DeVry University’s DriVen Class… In case you haven’t heard, Brains on Fire is looking for a ROCK STAR Community Manager to join our merry pirate crew. We are so excited about the possibilities and what this new addition means for our clients, …

NOW HIRING: Community Manager!

Today it is my pleasure to announce that the Brains on Fire family is preparing to bring a new pirate on board. Could it be you? We hope so. NOW HIRING: COMMUNITY MANAGER Brains on Fire is looking for a qualified Community Manger to join our team–STAT! The ideal candidate will already have some community …

Everyone has a story.

This illustration, by our very own Eric Whitlock, is a “work in progress” for our courageous clients at Foundations Recovery Network. Check out the stories they’re collecting to eliminate the social stigma that keeps addicted individuals from seeking help: heroesinrecovery.com I was rocking my baby daughter late one night. It was many years ago. The …

On Waffles, Comfort Food and Community

This blog post is from the amazing Shannon Kohn. As a community manager she’s helped to grow the National Center for Family Literacy’s Wonderopolis to be one of the most highly esteemed learning websites of the past year. When she’s not on the clock, she’s a professional recipe developer. (Yes, she’s superwoman.) Today we get …

Uncomfortably Simple

An internal email sparked an interesting conversation among a few of the technophiles and designers here. A short comment about the Microsoft Surface (there’s my post SEO) started it all: Interesting concept from Microsoft. They completely ripped off the iPad’s smart cover – but it’s nice that they’re bringing it to another level by integrating …

The Brave Shall Inherit (and Inspire) the WOM

Today’s post is very simple. No wordy paragraphs. No exhaustive prose. Just a simple observation–and a video that drives the point home. WOM is not just something that happens FOR clients, it is something that happens BECAUSE of clients. It happens because they are courageous, bold, daring. It happens because they believe in a better …

To Whom it May Concern…

I’ve saved our very own Alexis Bass’s resume for years. She said I could share it with you. I felt she presented her story in a smart, heartfelt way. Brains on Fire is doing some hiring as we shift and grow and make sure we better serve our clients and ourselves. So. We placed an …

Friday Afternoon Photo Fun

It’s been a high energy, fun week at Brains on Fire. So I thought I would slow down and share some of my iphone photos. Happy Friday. To the Dads out there. Have the best weekend ever! Dinner at the Lazy Goat last night. I think Ramsey and Megan are talking to their spouses! Shannon …

You’re Not Special

Over the weekend, a teacher at Wellesley High School in Massachusetts gave a rather controversial commencement speech to the graduating class of 2012. Slammed for repeatedly reminding the students “you are not special,” it’s fair to say McCullough’s speech was a bit of an audience-shocker and media stir stick. At the very least, it certainly …