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New Service from Brains on Fire

I took this photo from our parking lot one afternoon. We miss a lot if we forget to look up! We’ve added a few new services at Brains on Fire. And we’re having a lot of fun with one we’re calling:  Gut Check My Thinking  Here’s how it works: Feeling uncertain about the marketing programs …

Friday Fotos | Edition 3

Hard to believe it’s already Friday. Seems like just yesterday it was Monday…er, Tuesday masquerading as Monday. After giving the Presidents proper celebration in the form of a day off, the week has zoomed by. Let’s hope we’re not saying the same thing about the weekend 72 hours from now…   If there were such …

WE’RE HIRING: Sr. Designer/Art Director with Digital Skills

Are you a super-amazing, humble, talented, cooperative  designer? We want you to join our crew! Hear ye, hear ye. Brains on Fire is on the hunt for a super-amazing, humble, talented, cooperative senior designer to join our team—STAT! The ideal candidate will have at least seven years of agency experience, rockin’ design skills, mobile website …

A Farewell to Arms (er, hands): Navigating a Sea of Brand Change

Don’t get me wrong, I like winter. But waking up to several inches of fresh snow (on top of several existing inches of not-so-fresh snow), I can’t help but let my mind fast forward to June, July and August. Warm summer evenings, good friends, welcoming verandas, a cold pint. (But maybe not the kind you’d …

Friday Fotos | Edition 3

Congrats to the winners our two free tickets to Makers Summit. (Check out the drawing videos here and here.)  We can’t wait to meet you in March! In the meantime, here are a few of the things our team was made of this week…       This week, Mother Nature transformed Greenville into a …

50 Shades of Great: Black + White Design in a Technicolor World

Fashion designer Karl Lagerfeld once said, “Black-and-white always looks modern, whatever that word means.” While it may not be the most eloquent quote in history, there’s a lot of truth to his observation. I’ve always been drawn to black and white. I collect antique photos. Geek out when black Sharpie meets card stock. Even the …

The (Book)Buzz About The Passion Conversation

Since it hit bookstore shelves last year, our book, The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing, has been sparking conversation, turning the marketing world  on its head, and setting brains (and hearts) on fire around the globe. One of our favorite things is hearing from kindred spirits who have read the …

Friday Fotos | Edition 2

With over 400 shares, it seems people really like to talk about lunch…and brands that are doing things awesomely. Read the post here.  Ever the wallflower… 1 lunch hour + several pizzas + a bunch of creatives on a love mission = 50 handmade Valentines for those served by Meals on Wheels of Greenville. Check …

Turning The Passion Conversation into a Little Love for Love146

“When I despair, I remember that all through history the way of truth and love have always won.” When people refer to our book, The Passion Conversation, as a “business book,” we smile. It’s true of course, but it’s so much more than that. At the core, the Passion Conversation is really a love story. …

Friday Fotos | Edition 1

We’re trying a little something new in 2014. On Fridays, we’ll be sharing a photo recap of the previous week in The Firesphere. So, grab a cup of coffee. Settle in. Put on your best I’m-working-really-hard-but-really-I’m-coasting-into-the-weekend-and-reading-blogs face…and enjoy. ————— The Week of January 27, 2014 This week brought an unexpected dose of that fluffy white …

OUR Community.

This illustration is from Kevin at seekevindraw.com. I had to do it a disservice and crop it to go on our post. Sorry Kevin! I love the Brains on Fire community. Which includes us, our partners and our kindred spirits. Almost every day someone reaches out to us and inspires us with their story. We are …

Sip Sessions: What’s Your Art?

“When I make coffee for someone, they’re paying money. There is a sense of, “I’ll do this service for this price.” That is  a commodity, a transaction. There’s nothing very personal about that part. When I’m making the coffee, the part that is a gift is more than the coffee. It’s how I interact with …

What is your Jenny Craig?

Photo from Libby Williams. Keeping loving yourself forward in 2014! A week or so ago, I attended a conference in Atlanta. It was composed of a small group of business book authors and speakers from all over the country. Great group. One of the panelist ask this question: What’s your Jenny Craig? What is your before …

Sip Sessions with Will Shurtz of Vagabond Barista

In December, Brains on Fire had the pleasure of a visit from Will Shurtz of  Vagabond Barista. If you’ve never had the opportunity to see Will in action, let us be the first to say…it’s a treat. Even if you’re not making a trip to Greenville anytime soon (and you should!), you can still experience …

A Brand Lesson Via Chipotle: Creating a Culture of Heroes

It’s no secret I am a Chipotle fan. I live in a city where that sentiment seems to be shared by all. A place where you can find a Chipotle thoughtfully situated at both ends of the same suburb, with a line 20+ patient people deep at both. I love their purpose and soul. I …

The Passion Conversation: A Review from That Guy

We are big fans of Scott, the nametag guy. The other day he took the time to share his take-aways from The Passion Conversation with us. I love seeing what others find helpful from our books and blog posts. So I asked Scott if I could share his email. He said yes. From Scott’s email: Hey guys. Loved …

Identity vs. Brand

I love everything about Geno’s tattoo — the design, the colors and the meaning: As I breathe, I hope. Our roots as a company are in what a lot of marketing people would call “branding.” Brand is one those words that corporations love to hide behind. “It’s not ‘on brand,” is one of our least …

Digital Trends and Predictions for 2014

In December, Forbes compiled a list of digital trends and predictions from marketing thought leaders. For the benefit of marketers out there who are too busy to read through the entire list, our friends at Referral Candy put together a summarized infographic version. We were honored to be included. After you check out the infographic, leave a …

What’s the last photo on your phone?

As a people, we take a lot of photos; of course, that’s nothing new. I, like most children of the 80s, have stacks of photo albums (most of which feature me sporting hairstyles I’d rather forget) at home cataloging my younger years. But the rise of digital technology and the smartphone has certainly made it …

What’s in a (Brand) Name?

William Shakespeare once posed a big question. Those of us in the marketing industry have been trying to answer it ever since. As I strolled through the grocery last weekend, a row of black-and-white bags caught my eye. Their brand name, however, captured my heart… I would have loved to have been sitting at the …