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10 Personal Lessons learned from 2013.

The halls are decked at Brains on Fire. I love this time of year. I love giving gifts and sharing time with friends and family. And I love lots of twinkling lights and candles and laughter. Don’t you? Every year about this time, I also reflect about the things the year has taught me. So …

How Social Media is Saving a Four-Legged Superhero

Meet Orlando. He may not look like Superman or drive a cool batmobile, but this 11-year-old is every bit a super hero…with four paws a heart of gold to match. One look into his big, brown eyes will melt your heart. But Orlando isn’t just any dog, he’s a dog with a job – a …

Stop, Look + Listen: A Marketing Lesson from the Bees

Last weekend I pulled out a batch of beeswax for a Christmas gift I’m working on for a friend. Though I’d had it hanging around my home craft archive since early autumn, this was the first time I had taken a moment to really look at the label.  Visually, it is nothing special; a simple …

Emotional Triggers + The Power Awe

If you’ve read our book The Passion Conversation, you know that emotion is a mighty thing. Brands that invoke strong emotional feelings are more likely to be talked about. And while joy, disgust, outrage and amusement are all worthy triggers, it’s the rarest (and perhaps most wonderful) of them all that really does it for me: …

6 PSAs Worth Watching

In retrospect, it was such a simple spot. I  usually caught it popping up during commercial breaks between after-school shows on Nickelodeon. It was nothing crazy or complicated, just a bit of moody camera work and a single line of copy: “This is your brain on drugs…any questions?” 20-some years later, I still don’t look at …

Three Holiday Gift Ideas Under $30

So. What can you get that special business person in your life that will make their heart smile? We’ve got a few niffy ideas this morning:  1.     How about a Double Shot of Love? Buy that special someone on your list a bundled set of Brains on Fire (our first book) and our newly released …

Your E-Blast is Ruining Our Relationship

187: the number of spammy retail e-blasts one of my friends had received by midday yesterday afternoon. Though I didn’t clock the number I received, shoveling out my inbox felt a little bit like an uninvited salesman had been standing at my door ringing the bell over and over and over…all. day. long. The worst …

The Gift

Going on a big trip that takes you far away from home causes you to focus a bit more on yourself. Passport, visa, travel documents, and for me that’s just the tip of the iceberg. As an adult with ADD, I cope with travel by making and checking off lists. I was asked to speak …

In Defense of Food Photography

In Defense of Food Photography There has been a lot of chatter about the psychological repercussions of social media lately; “The Envy Effect,” I’ve often heard it called. While life envy is nothing new, it seems to have been exponentially amplified thanks to the ease with which we can now peer into other’s seemingly perfect …

Surprising and delighting.

I love, love, love this photo of my daughter Logan in Morocoo. She seems to be thanking everyone and everything on the planet with this embrace.  Okay. Stop what you’re doing for a moment. Stop everything and think: When and what was the last heartfelt compliment you gave someone? I’ve been really aware of this …

The Happiness Shelf: On Reading Together as a Family

My life changed the day it rained maple syrup and a giant pancake fell from the sky. While many of you know me as the anti-meatball (@NoMeatballs), one of the softest spots in my heart is reserved for my nemesis namesake – and a little town called “Chewandswallow.” As a writer, reading has always been …

Wednesday from WOMMA Summit in Nashville

We’re fascinated with this book in the amazing lobby at the Omni Nashville.  Geno, John and I have been having lots of fun at the WOMMA Summit 2013 this week. There have been a lot of great speakers (including Geno who was a part of the opening keynote team on Monday am). But one of …

3 Guideposts (And One Example) for Awesome Touchpoint Marketing

Confession: I love offline touchpoints. Techy touchpoints are great, but there’s just something about a good old-fashioned, hold-it-in-the-palm-of-your-hand touchpoint that really does it for me. I recently found myself on the receiving end of one such touchpoint, and wanted to share the story: Allow me to introduce you to MOUTON, a hip little bar-meets-restaurant nestled …

Meet Swell: Storytelling in the Palm of Your Hand

One of my favorite downtime activities is what I like to call “serendipity strolling.” Most of the time it takes the form of randomly clicking around the internet, reading articles, listening to podcasts and watching videos I stumble across. I think of it kind of like brain roulette. Spin the wheel, keep on clicking, discover …

My morning.

This is what I see when I first wake up most days. I love the simple lines of this old house. This morning I woke up. Went straight for my coffeemaker (Kurig), popped in a Starbucks cup thingy, brewed a coffee and added a little Land of Lakes half and half. Put on my yoga …

Social Media: A Side Dish at the Banquet of Human Connection

It seems like every day I am seeing articles pop into my newsfeed about the toll social media is taking on the human psyche. “8 Ways to Avoid Social Media Stress” “Is Facebook Making You Miserable?” “Social Envy: How Cruising Can Make You Unhappy” “Docs Warn About Facebook Use and Teen Depression” These are just …

NOW HIRING: Spring Intern

We’re heading into the most wonderful time of the year here at Brains on Fire. No, not the holidays (thought we do love that, too). I’m talking about new intern time! Yep. We’re on the hunt for our Spring 2014 intern. Rather than just posting a job description, we thought we’d do something a little …

NOW HIRING: Community Manager

12/6/13 UPDATE: This position has been filled. If you are interested in being considered for future job openings at Brains on Fire, send your resume to JumpOnBoard@BrainsOnFire.com. We’ll give it a gander and be in touch should you be a good fit for future opportunities.   Brains on Fire is on the hunt for a …

Case Study in Awesome: Uber Goes “Mewber” for National Cat Day

Once in awhile you hear about a marketing move that makes you stop and think, “DANG. I WISH I HAD THOUGHT OF THAT.” This is one such story. (It also came with a generous portion of “awwww!”) October 29 marked the annual celebration of one of the internet’s most beloved creatures: the cat. What could …

Shhh. Listen.

“As much as she talks, she listens more.” – From John Maxwell’s book, The 21 Indispensible Qualities of a Leader I have a little stack of books on a couple of shelves next to my desktop. Often when I sit down to think and write, I randomly pick one up, crack it open and start …