Blog

Are we having fun yet? A brand lesson from a figure skater.

Today’s blog nugget is inspired by a game designer, an early-90s rapper and a figure skater. (Really.) Every time I turn around lately it seems there is a debate going on about the value of fun in the workplace. Is it important? How important is it? Does it hurt or help productivity? What I believe …

Passion + Purpose.

At the end of last year, I had the honor of hearing Joey Rieman speak and also meeting him in person at Brand Manage Camp. He gave me a great book to read — his new book: The Story of Purpose. Well, I finally found the time to read it. And I love it.  We’re …

GOOD STUFF: GÜD identity

When I see a product literally smiling back at me from the shelves, it’s hard to walk on by. Sure, there is the conventional tidbit of wisdom about judging a book by its cover, but I recall no such wisdom about judging shampoo by its bottle. Which is how I ended up with a bottle …

Friday Fotos | Edition 6

Mary Susan = our resident ray of sunshine. You’ll find a familiar face (and unmistakeable hairstyle) in the latest edition of TOWN. Photo Credit: Getz Creative Photography We’ve got a spring in our step…and Falls Park has spring on their steps.  

Let’s Have a Conversation About Community

Community Building is a bit like a zoo… no, more like a new neighborhood. The developer has to do a lot of the groundwork. First they have to have a plan, what type of community should it be? They have to shape up the land, cut some roads, build the infrastructure.  Who’s going to build the houses? How do we …

When was the last time you walked a mile in your client’s shoes?

SimplyThick. The brand name alone is enough to strike terror into the heart of anyone with food texture issues. (In case you’re wondering, it’s a food and beverage thickener for people with swallowing difficulties.) When I saw a photo of SimplyThick appear in a friend’s Instagram feed a couple weeks ago, I had to ask: what …

Are You Brand Strong?

Last Friday I saw a piece of really great work courtesy of The Rainforest Alliance. At first it made me laugh. Then it got my wheels turning for a couple reasons: 1. It takes a highly tongue-in-cheek jab at the very real tendency for brands to have unrealistic community engagement expectations and/or unfocused calls-to-action. 2. …

Friday Fotos | Edition 5

Psssssst. We’re hiring…TWO new people. Senior Designer + Account Executive Our team is eagerly awaiting the arrival of the newest addition to the Brains On Fire family, Anabelle Amidon. In the meantime, our designers are projecting their baby fever on onesies. Ice, ice…babies.

NOW HIRING: Account Executive

Brains on Fire is looking for a qualified Account Executive to join our amazing team. Must be flexible, organized and able to hold your own in our fast-paced, fun, friendly, client-focused environment. Our ideal AE will have five years of agency or brand-side experience, as well as experience managing interactive projects. A go-getter mentality with a …

This touchpoint is bananas…literally.

Spotted at the Makers Summit this weekend: one subtle and seriously brilliant touchpoint via MailChimp.   Want to learn more about touchpoints? Check out these former blog hits for tips, insights and amazing examples of touchpoints done right… Touchpoints Matter Touchpoints: Give ‘Em Something to Talk About 3 Guideposts (+One Example) of Awesome Touchpoint Marketing

Makers Summit Takeaways: 3 Big Lessons for Little Brands

This weekend I had the opportunity to attend my second “Makers Summit,” an incredible event put on by Greenville’s Indie Craft Parade. This year, I (along with a couple of my Brains on Fire colleagues) was honored to spend the day consulting with makers and entrepreneurs striving to grow their brands. From child-sized teepees to …

Friday Fotos | Edition 4

  There’s a reason we call it The Firesphere…     Designers and the dogs they love.     Hardhats are all the rage for Spring 2014. Megan posting for the camera at the Habitat for Humanity Sterling Community build.

New Service from Brains on Fire

I took this photo from our parking lot one afternoon. We miss a lot if we forget to look up! We’ve added a few new services at Brains on Fire. And we’re having a lot of fun with one we’re calling:  Gut Check My Thinking  Here’s how it works: Feeling uncertain about the marketing programs …

Friday Fotos | Edition 3

Hard to believe it’s already Friday. Seems like just yesterday it was Monday…er, Tuesday masquerading as Monday. After giving the Presidents proper celebration in the form of a day off, the week has zoomed by. Let’s hope we’re not saying the same thing about the weekend 72 hours from now…   If there were such …

WE’RE HIRING: Sr. Designer/Art Director with Digital Skills

Are you a super-amazing, humble, talented, cooperative  designer? We want you to join our crew! Hear ye, hear ye. Brains on Fire is on the hunt for a super-amazing, humble, talented, cooperative senior designer to join our team—STAT! The ideal candidate will have at least seven years of agency experience, rockin’ design skills, mobile website …

A Farewell to Arms (er, hands): Navigating a Sea of Brand Change

Don’t get me wrong, I like winter. But waking up to several inches of fresh snow (on top of several existing inches of not-so-fresh snow), I can’t help but let my mind fast forward to June, July and August. Warm summer evenings, good friends, welcoming verandas, a cold pint. (But maybe not the kind you’d …

Friday Fotos | Edition 3

Congrats to the winners our two free tickets to Makers Summit. (Check out the drawing videos here and here.)  We can’t wait to meet you in March! In the meantime, here are a few of the things our team was made of this week…       This week, Mother Nature transformed Greenville into a …

50 Shades of Great: Black + White Design in a Technicolor World

Fashion designer Karl Lagerfeld once said, “Black-and-white always looks modern, whatever that word means.” While it may not be the most eloquent quote in history, there’s a lot of truth to his observation. I’ve always been drawn to black and white. I collect antique photos. Geek out when black Sharpie meets card stock. Even the …

The (Book)Buzz About The Passion Conversation

Since it hit bookstore shelves last year, our book, The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing, has been sparking conversation, turning the marketing world  on its head, and setting brains (and hearts) on fire around the globe. One of our favorite things is hearing from kindred spirits who have read the …

Friday Fotos | Edition 2

With over 400 shares, it seems people really like to talk about lunch…and brands that are doing things awesomely. Read the post here.  Ever the wallflower… 1 lunch hour + several pizzas + a bunch of creatives on a love mission = 50 handmade Valentines for those served by Meals on Wheels of Greenville. Check …