Blog

What is your Jenny Craig?

Photo from Libby Williams. Keeping loving yourself forward in 2014! A week or so ago, I attended a conference in Atlanta. It was composed of a small group of business book authors and speakers from all over the country. Great group. One of the panelist ask this question: What’s your Jenny Craig? What is your before …

Sip Sessions with Will Shurtz of Vagabond Barista

In December, Brains on Fire had the pleasure of a visit from Will Shurtz of  Vagabond Barista. If you’ve never had the opportunity to see Will in action, let us be the first to say…it’s a treat. Even if you’re not making a trip to Greenville anytime soon (and you should!), you can still experience …

A Brand Lesson Via Chipotle: Creating a Culture of Heroes

It’s no secret I am a Chipotle fan. I live in a city where that sentiment seems to be shared by all. A place where you can find a Chipotle thoughtfully situated at both ends of the same suburb, with a line 20+ patient people deep at both. I love their purpose and soul. I …

The Passion Conversation: A Review from That Guy

We are big fans of Scott, the nametag guy. The other day he took the time to share his take-aways from The Passion Conversation with us. I love seeing what others find helpful from our books and blog posts. So I asked Scott if I could share his email. He said yes. From Scott’s email: Hey guys. Loved …

Identity vs. Brand

I love everything about Geno’s tattoo — the design, the colors and the meaning: As I breathe, I hope. Our roots as a company are in what a lot of marketing people would call “branding.” Brand is one those words that corporations love to hide behind. “It’s not ‘on brand,” is one of our least …

Digital Trends and Predictions for 2014

In December, Forbes compiled a list of digital trends and predictions from marketing thought leaders. For the benefit of marketers out there who are too busy to read through the entire list, our friends at Referral Candy put together a summarized infographic version. We were honored to be included. After you check out the infographic, leave a …

What’s the last photo on your phone?

As a people, we take a lot of photos; of course, that’s nothing new. I, like most children of the 80s, have stacks of photo albums (most of which feature me sporting hairstyles I’d rather forget) at home cataloging my younger years. But the rise of digital technology and the smartphone has certainly made it …

What’s in a (Brand) Name?

William Shakespeare once posed a big question. Those of us in the marketing industry have been trying to answer it ever since. As I strolled through the grocery last weekend, a row of black-and-white bags caught my eye. Their brand name, however, captured my heart… I would have loved to have been sitting at the …

It’s the Not-So-Important Things that Matter Most

It’s no secret that I am a big fan of Simple bank. Earlier this year I shared my own story as the recipient of outstanding customer service and the magic that happens when brands give their people permission to be awesome. As it turns out, it wasn’t the only one. In fact, nearly 600 other …

Imagining Bigger.

My brother and his wife went to the Bahamas over New Years and they sent me this cool photo. It’s amazing what we humans can do with our imaginations. It’s that time of year when we all seem to be making and talking about resolutions. (Eat healthier, eat less, exercise more, get a new job, …

Farewell 2013

It seems like just yesterday that we met, 2013, but you’ve come and gone  in a blaze of greatness. So much has happened in the past 365 days; if we stopped to recount and relive it all, it’s possible we’d find ourselves still standing here this time next year. Instead, we offer two little words: …

Christmas Cheer + Chrismosa Cheers

With the halls of the Firesphere adequately decked, there was one last tradition to uphold before the team heads off to spend a little time with their families and loved ones. I’m talking about our annual Secret Santa gift exchange. It all begins in November with the ceremonious “drawing of names from a hat.” A …

10 Personal Lessons learned from 2013.

The halls are decked at Brains on Fire. I love this time of year. I love giving gifts and sharing time with friends and family. And I love lots of twinkling lights and candles and laughter. Don’t you? Every year about this time, I also reflect about the things the year has taught me. So …

How Social Media is Saving a Four-Legged Superhero

Meet Orlando. He may not look like Superman or drive a cool batmobile, but this 11-year-old is every bit a super hero…with four paws a heart of gold to match. One look into his big, brown eyes will melt your heart. But Orlando isn’t just any dog, he’s a dog with a job – a …

Stop, Look + Listen: A Marketing Lesson from the Bees

Last weekend I pulled out a batch of beeswax for a Christmas gift I’m working on for a friend. Though I’d had it hanging around my home craft archive since early autumn, this was the first time I had taken a moment to really look at the label.  Visually, it is nothing special; a simple …

Emotional Triggers + The Power Awe

If you’ve read our book The Passion Conversation, you know that emotion is a mighty thing. Brands that invoke strong emotional feelings are more likely to be talked about. And while joy, disgust, outrage and amusement are all worthy triggers, it’s the rarest (and perhaps most wonderful) of them all that really does it for me: …

6 PSAs Worth Watching

In retrospect, it was such a simple spot. I  usually caught it popping up during commercial breaks between after-school shows on Nickelodeon. It was nothing crazy or complicated, just a bit of moody camera work and a single line of copy: “This is your brain on drugs…any questions?” 20-some years later, I still don’t look at …

Three Holiday Gift Ideas Under $30

So. What can you get that special business person in your life that will make their heart smile? We’ve got a few niffy ideas this morning:  1.     How about a Double Shot of Love? Buy that special someone on your list a bundled set of Brains on Fire (our first book) and our newly released …

Your E-Blast is Ruining Our Relationship

187: the number of spammy retail e-blasts one of my friends had received by midday yesterday afternoon. Though I didn’t clock the number I received, shoveling out my inbox felt a little bit like an uninvited salesman had been standing at my door ringing the bell over and over and over…all. day. long. The worst …

The Gift

Going on a big trip that takes you far away from home causes you to focus a bit more on yourself. Passport, visa, travel documents, and for me that’s just the tip of the iceberg. As an adult with ADD, I cope with travel by making and checking off lists. I was asked to speak …