Brains on Fire has always been committed to helping brands and organizations that want to grow so they can do more good in the world. 2017 was the year we took that declaration public – and turned it on ourselves – by becoming an official B Corp. The process was rigorous and challenged us to …
It’s time to call it a wrap on B Corp Month. We’ve spent the past few weeks celebrating being a part of the B Corp family with other businesses that put a focus on their footprints. On top of following along with other B Corps and what they’ve been up to, we’ve mapped out some …
If you work in marketing in the year 2018, chances are you’re also working with influencers on behalf of your client brands. If you’re not, you may want to take a moment to review the stats below on the impact of influencer marketing: 70% of millennial consumers are influenced by the recommendations of their peers …
The other day Geno and I were grabbing coffee at the Village Grind (which is right next to our new Greenville SOON-TO-BE OFFICES!) and something he said hit me and captured my heart. Geno says often that he can’t begin any project with “ideas in mind.” He likes to keep his mind “agnostic” for as …
Part of our B Corp preplanning journey involved paying attention to existing B Corps. We wanted how they were thinking, operating, and most importantly, integrating the principles of B Corp into their internal and external practices. We shared B Corp articles and brought in our favorite B Corp products. (Don’t you just love that seal?) …
It’s no big secret that we l-o-v-e to learn here at BOF. Be it deep-diving into obscure industries to help us better serve our clients or the “inspiration” channel on our company Slack, we’re typically just a click away from completely nerding out. One of our favorite learning tools? Podcasts. In this series, Podcasts We …
Okay. I am a bit late with this post. I usually take stock of the year the last week in December when all is calm and quiet. But this year… well, it was not calm, nor quiet. We’ve had quite a year here at Brains on Fire, full of adventure and goodness and change. So, …
Brains on Fire recently purchased a building in The Village of Greenville, South Carolina. During our initial design stage, I met with a group of ladies we later dubbed “The Fertile Myrtles” to discuss how they’d like to see the office renovated to best incorporate future babies, nursing areas and space for babies while the …
The idea of ‘family’ as a company value gets thrown around in various ways. Southwest encourages employees by reminding them to “Embrace the SWA Family,” and the Zappos spin on the same idea is to “Build a Positive Team and Family Spirit.” At Brains on Fire, we’re all in on this concept, not only as …
The M word. It’s enough to strike fear in the heart of the savviest professionals. And no, I’m not talking about Millennials. That’s another blog post entirely. Meetings. There are 25 million meetings per day in the United States, and the vast majority (67%, if you ask executives), are considered utterly worthless. Here are a …
Brains on Fire Lesson #14,313: We’re in the people business. From insight to execution, the work we do starts and ends with a human-centric approach. The same goes for our internal affairs. We really care about our people. Often described as an “island of misfit toys,” our people are the magic that brings this whole …
Don’t follow your passion. I believe writing is magic. It helps us think and process the world. The magic is really in the lines between the words. In the pauses. When I was writing our last book, The Passion Conversation, that journey sparked some questions in my own life. Am I really following my passions? …
What’s your brand story/founder story? GladRags was founded in 1993 by Brenda Mallory, who was cloth diapering her daughter when she had an aha! moment. She started making GladRags in her spare bedroom and quickly realized she was on to something. We’re still a small business with big ideas: to make washable cloth menstrual pads …
One of the greatest things about being a B Corp is meeting other companies committed to using their brands for good. In the months ahead, we’ll be introducing you to some of the B Corps who inspire us. Starting with the good folks at United by Blue. What is your brand mission/vision? For every …
Interns come and go, but the impact they make on Brains on Fire is something that endures well beyond their time in The Firesphere. We also like to think that the lessons learned (both the good and the nutty) during their internships will serve them well, wherever the post-BOF path may lead. We recently reached out to one …
When we sit down (or stand up, depending on what kind of desk you prefer) to develop a brand identity, it doesn’t happen in a silo. (Not much happens in a solo silo at Brains on Fire, to be honest.) We try to bring as many brains to the table as possible, whenever possible. AEs …
Like many other people in the world, addiction has affected many people I know and love. So lately I’ve been earnestly attending Al Anon meetings and working the steps. Al Anon is for friends and family of people with the disease of addiction. One of the interesting traditions of Al-anon (and AA for that …
A few years ago, we wrote a post about Free Stock Photos that Don’t Suck. That post has been one of our most popular over the years. The fact that people are still finding it using search phrases like “where can I find stock photos that aren’t ugly” and “non-sucky stock photos” would seem to suggest …
This has been an exciting couple of years for Brains on Fire. Full of change and growth and “possibility,” to borrow a word from our friend, Hugh Weber. We opened an office in LA, which has made us think smarter and dream bigger. I’m on my way to LA today, as a matter fact. We …
Ask anyone about their B Corp certification experience and they’re sure to tell you it was an endeavor that required taking a long, hard look at the way they were doing things, and led them on a self-guided journey to new and better ways. What they may not tell you is that certification process is …
