This has been an exciting couple of years for Brains on Fire. Full of change and growth and “possibility,” to borrow a word from our friend, Hugh Weber. We opened an office in LA, which has made us think smarter and dream bigger. I’m on my way to LA today, as a matter fact. We …
Ask anyone about their B Corp certification experience and they’re sure to tell you it was an endeavor that required taking a long, hard look at the way they were doing things, and led them on a self-guided journey to new and better ways. What they may not tell you is that certification process is …
What brought you to Brains on Fire? I previously worked with Andrew at TOWN and had heard about some of the work that he was doing here. I was curious so I checked it out on Instagram and thought it looked like a fun place to apply. What’s your favorite font? Belwe Bold and not …
What brought you to Brains on Fire? I am a senior attending Flagler College in St. Augustine, Florida. I am majoring in Strategic Communications and minoring in Advertising. My experience in social media is limited to local places in the small town of St. Augustine, so I needed to venture out to gain more experience. …
Note: I published this post two years ago. It was shared thousands of times so I am hoping it was helpful. I just remembered it and read it again. All this still rings true. If you’ve just graduated, I wish you all the best on your next big adventure! Have fun. The start of things …
Over the years, I have probably tried to explain to my children a thousand times what it is I do for work. I have an eight-year-old daughter (Stella) and a five-year-old son (Truman) They are smart and inquisitive kids, very curious about the world and how things work. But even with their insatiable curiosity, it’s …
This was your second tour of duty at Brains on Fire. How did this internship differ from the first? Each experience was unique and fulfilling in its own way. I began my second internship with more education, more experience, and a more developed understanding of my professional goals and ambitions. This gave me the chance …
In order to help our interns get the most out of their time with us, we challenge them to work on a “pet project” of their choosing during their time at BOF. Our two-time, back-for-another-round, please-never-leave intern Kylee explains her project below: For my intern project, I chose something a little offbeat. I was …
Today is a BIG day for Brains on Fire. Today, Monday May 22, we are delighted to announce that Brains on Fire is officially a B Corporation. Pardon us while we make some serious noise about it! In case you aren’t familiar with this business status, I’ll fill you in. B Corp is …
The other day I stumbled on this quote from Leonard Bernstein… I’m a huge believer in super tight deadlines. The longer something takes the less likely anything meaningful will happen. It drives others around me crazy at times. But over my years of experience, I’ve seen this truth played out again and again. Here’s …
Around these parts, we like to say that Community Management is a “lifestyle job”. By that, we mean that while it is inherently modern, creative, and often perceived as glamorous, it roams beyond the confines of a traditional 9 to 5. Your work never stops. You spend a lot of your time between work and …
Moe and I recently had the opportunity to attend the WOMMA Summit in NYC (along with Robbin and Geno). It was a whirlwind 48 hours, and we left The Big Apple with some big things to think about. If you weren’t able to make it, never fear. We’ve curated our top WOMMA takeaways for you in …
It’s easy. Ready? BUY THIS BOOK. I absolutely LOVE Writing Without Bullshit, Josh Bernoff’s latest book. Seriously I love it. A lot. If you communicate in writing (and that’s most of us), get this book and study it like a how-to manual. One of my favorite nuggets in the book has become a personal mantra. I’ve challenged everyone …
Every Monday we have a “family meeting” at Brains on Fire. It’s not a mandatory meeting but everyone attends. During these meetings, our head honcho, Robbin Phillips, leads the discussion from project updates to deep dives into our financials to celebrating personal successes to the occasional tequila shot. (Now you know why everyone attends.) Inspired …
The ancient philosopher Plato made significant contributions to humankind. His philosophical fingerprints can still be felt today in how we think about mathematics, science/nature, morals, politics and the arts. Perhaps we should add “brand strategy” to the long list of contributions Plato has made to civilization. To explain “how great companies have great purposes,” the …
I stumbled upon a decade old video of me talking about how businesses can better use social media to connect more meaningfully with people. We’re talking 2007 when Myspace was the place to be online. Twitter was the darling of the SXSWi 2007 conference. Facebook had recently extended beyond .edu addresses. People were digging Digg …
I read a lot about leadership and I believe with my whole heart that we all have the capacity to lead. I’m also an advocate for reading. So much so, that we have a tiny little book club going at Brains on Fire and we reward reading books with cold hard cash. We really do. …
Doing good has always been a core tenet of Brains on Fire. There’s never been any doubt in our mind that the brands that matter are those with a higher purpose that goes beyond a transaction. Brands that stand for something and fight against injustice in the world however they can. Brands that treat people …
*This is a courtesy job posting on behalf of our client, NCTE. Please apply directly to NCTE as noted below, not through the Brains on Fire website. ABOUT The National Council of Teachers of English (NCTE) is a proud champion and advocate for English and language arts teachers and learning. We’re reinvigorating the education conversation by …
If you google Brand Advocacy Program you’ll find this: A brand advocacy program is a structured strategy put in place to build your network of brand advocates in order to enable your company the power to harness this community. Not sure about that long rambling, weirdly worded definition, but at Brains on Fire we do know this one simple …
