Creative Commons and BzzAgent Break Up

The big result is that BzzAgent, who at their inception in 2001, told their agents not to reveal that they have any association with the Boston based marketing firm when talking up new products, now has changed their policy to say that their agents must reveal their identity…

Change or Die

I just finished reading Deutschman’s Change or Die article in the latest issue of Fast Company and am glad that someone is addressing this issue. It basically speaks to the fact that it’s hard to get people to change their habits.

RFPs are evil.

Just like the 4 Ps of marketing were created in the 60s, RFPs have been around for ages and really don’t apply any longer to the real world. But companies still issue them and agencies still scramble to answer them. And in scrambling to answer them, they give away the only thing that they get paid for – their time and ideas. Is that really good business?

What's in a logo?

“You know, it’s interesting. People aren’t loyal to a logo. People are loyal to people.”

The Sincerest Form of Flattery?

I was more than just a little flabbergasted to discover that they had, well, “ripped off” a section of our website. Is this reason for concern? You be the judge.

Papa Seth

A master of self-promotion (and a purposely transparent one), Seth has made fans and followers out of tens. Okay, out of thousands.

If P&G is preaching it…

“I believe today’s marketing model is broken.”