“One of the fears about viral marketing for advertisers is that in many ways it requires them to give up control of the brand as it wends its way to customers via email and chat rooms.”
Six ad experts in 2002 gave their predictions as to what the future of advertising will look like. How did they do?
Come out. Come out. Wherever you are.
On Tuesday, June 14, we held this year’s RAGE day camp. We’ve gone from an initial three day Summit, to last year taking the summit approach on the road with stops across the state of South Carolina, to this year a one day camp. I think it sucks. But I’m not going to be negative here. I want to celebrate some things that I never thought about when we set out to create a co-owned youth movement in a heavy tobacco-influenced state.
This little online shop provides a better personal experience than 98% of the real shops I’ve walked in to.
I thought part of the early adopter mentality is that they are proud to find new products and services on their own.
People aren’t abandoning AM/FM radio because satellite radio and MP3 players sound better. They’re abandoning them because of variety on demand and that little interruption every 10 or 15 minutes known as commercials.
I like the fact that a global energy company has decided to stand for something good.
There are better ways to use blogs to your advantage instead of thinking of them as nothing more than another medium that you can (try to) control and manipulate with the almighty dollar.
Repeat after me: Advertising is for awareness. Not for credibility.
While I’m only halfway through the book, I thought I’d share one of my favorites so far.
Has integrity become extinct?
Eight very simple and very budget friendly ways that companies large and small can help create customer loyalty. And you’ll notice that the majority of the list are forms of ACTIVE LISTENING.
Companies that find their soul elevate themselves to a higher state of consciousness.
The King is back, baby.
Customers know that theyÃ¯Â¿Â½re Ã¯Â¿Â½targets.Ã¯Â¿Â½ And nobody wants to be a target – even to the point of going out of their way to avoid your message.
Hellman’s Mayonnaise tries their hand at viral marketing.
You might think it’s obvious to the rest of us, but most of these start-ups don’t realize that their identity is the single most important aspect of their business. (That seems to be true for a lot of Fortune 500s as well.) And a great example of how to build a compelling brand identity from the ground up is quickly growing outdoor clothing company by the name of Arborwear.