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What if love is the answer?

Another lovely photo from Libby Williams. Last week I got this great little email from my friend Dan Holm. It kind of made my day so I thought I would share. From Dan: I read this article and thought of you and BOF. I hope everything is amazing. “What was the best piece of business advice you …

The Flexible Future: Why You Should Focus on Building a Workforce Not a Workplace

Remote employee. Telecommuter. Satellite human. Whatever you call it, there seems to be a lot of conversation going on about the evolution of the workplace – and the workforce – of the future. So much so, in fact, that what began as an idea for a single blog post has evolved into a blog mini-series. …

Advice for college grads looking for their dream job.

Photo by Libby Williams. It’s that time of year again. There’s  a whole new, shiny  batch of graduates ready to launch out into the world. And if you’re one of them, I have a thought or 16 for you about applying and interviewing for jobs.  For what it’s worth, here’s some collective advice from me and Mary Susan (the two …

Friday Fotos | Blue Trombone Edition

Channeling the chill.   New desks in the house! (And by “house” …we mean “office.”)   Just a typical Brains on Fire meeting…   Thaaaar she blows…   We get paid to do this.

Refilling the Well of Inspiration

Confession time: my inspirational well has been in a bit of a drought situation over the past couple weeks. We have had a lot going on in the office (a very good thing) and I have had a lot going on home (also a very good thing.) The result? A lot less time spent wandering and roaming — …

Three simple ways to love the women who love you.

Photo from Libby Williams. Just because it’s Spring! According to word of mouth researchers Keller Fay, women have about 10% more brand conversations per week than men. Perhaps what’s most interesting from this is same study on Women and Word of Mouth is that men and women alike agree that women give better advice than men. Hmmm. …

Friday Fotos | Free the Flag Edition

Old floor boards = new conference table. Pinebox Daddy, you are amazing.   Airing out ye olde flag.   Moe’s desk is a land of magic and mystery.   Let it go.   Have passion, will travel.   DinsDay gets a little strange around our office.   The new Innovate mural is complete. (And we’re loving it.)   …

10 Tidbits of Wisdom for Building a Better Brand

I work with words. I love words. So it comes as no surprise that I enjoy perusing the collective quoted wisdom on Pinterest. In doing so, I’ve noticed an interesting phenomenon. If you search for business quotes, Pinterest tends to spit back an uninspired mix of jargon. The business quotes suggest that all you need to build …

Act as if you just began.

Photo from the talented Libby Williams. I hate when people ask us how long we’ve been in business. Just hate it. Brains on Fire has been a company since 1999 (over 16 years) and before that a company called Greg and Greg was alive and well and so was a company called Phillips and Goot. …

Worthy Watch: Minute Maid Parents

When most people think of advertising, it conjures up visions of product placement and catchy jingles in their head. Minute Maid’s latest spot is a shining example of marketing through a bigger and better story. While you won’t find any close-up shots of orange juice slowly filling a glass, what you will find is a brand stepping aside …

Change or DIE.

What if we could live our lives with a sureness that things often fall apart in order to make way for something even more remarkable? Above: One of my favorite photos of Ramsey, Cordell, Mike and yours truly taken during one of Mike’s visits a couple of year ago.  In 2004, Mike Goot, my business partner …

How do you stay inspired everyday?

Another inspiring photo from my friend Libby Williams‘ collection of beautiful things.  A couple of months ago, I got asked a simple and amazing question during Q+A time at a speaking engagement. “How do you stay inspired every day?” I stopped for a moment and said, “ME PERSONALLY?” “YES”, she said. I shared how personal stories …

Friday Fotos | Flying Planes Edition

Our new neighbors at Oobe are busily beautifying the Innovate Building inside and out. Cant wait to see the finished product!   When an insight trip feels more like playtime…

Why Brands Should Focus on Creating Experiences, Not Selling Stuff

I read an interesting article on Fast Company yesterday. Long story short, researchers have found that experiences — not things — bring us the most happiness in the long run. It’s counterintuitive that something like a physical object that you can keep for a long time doesn’t keep you as happy as long as a once-and-done …

It’s not where you take things from, it’s where you take them to

I recently read a quote from film director Jim Jarmusch that challenged me: “Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things …

Design is a secret language.

I love this slide Greg Ramsey quickly did for one of my presentations. I love being able to feel the person behind design. This week I presented at a conference in Vermont and I got asked the most wonderful and unexpected question during Q+A time. “You have the most beautiful slides. Do you believe design …

Announcing “Good Time”

A few fun facts:  20 percent of companies offer Employee Volunteer Programs (EVPs) and that figure has been steadily rising over the past decade. (Source) EVPs have been shown to improve employee morale, productivity, loyalty and recruitment efforts. (Source) 61 percent of millennials report that an employer’s commitment to its community would play a role in their decision to accept …

Friday Fotos | Remodel Edition

New map for our old office space.    New conference table…coming soonish.   A cool way to think about what drives us.   Cleaning day!       Wishing you a purrrrfect weekend.

I hope you get pneumonia.

If I move again, it will be to a really tiny house like this one. About four years ago, I got pneumonia. Trust me. Coughing up blood makes you listen hard to a doctor’s advice to stay in bed. So I canceled my fancy plans to meet with a client on the west coast. And …

Friday Fotos | La-La Land Edition

Pie for Pi Day.   Our ancient floorboards are becoming our new conference table — and we can’t wait to see the final result.   Greenville goes to (BOF)LA.   Beau doing a little nasal proofing of our handiwork.   Hope your St. Patrick’s Day was good and green.