Author: Robbin Phillips

Talkable Brands: Chipotle’s Cultivating Thought

This weekend I went to Chipotles for lunch with my “other”.   It was well past 2pm. We had been out and about and were starving. As we sat down, Steven casually handed me my drink cup. Printed on the side of the cup was a wonderful set of words and the little illustrations in the photo above. I’ve …

Saying vs. doing.

Amazing photo from Libby Williams. Makes me think of this wonderful truth: Love is a verb. Marketing is not what you SAY anymore, it’s what you DO. I love how Chipotle is sharing ALL the ingredients in their food, even the GMO ingredients, which they’re working hard to replace or get rid of. They’re not hiding behind …

Announcing Brains on Fire LA!

Today is a really big day for Brains on Fire. We’re super excited to announce a new location, new growth opportunities for our team, and most of all, even better services for our clients. Brains on Fire now has a new location in LA! Right in the heart of Atwater Village. Yep. We’re officially bi-coastal. …

Practicing what we preach.

We study word of mouth marketing and why people talk at Brains on Fire. Check out our books if you want to know more about that. So every once and while, just for fun, I like to see what folks on our team are recommending lately and why. Here’s what gets us talking these days: …

Heroes In Recovery: Lessons learned building a powerful, sustainable community

Almost three years ago, Brains on Fire teamed up with the courageous folks at Foundation Recovery Network. Together, we ignited Heroes in Recovery, an amazing community of people from around the country working together to break the stigma associated with addiction. To date, more than 800 people have shared their stories about recovery. I recently …

Six Lessons Learned in 2014.

Each year about this time, I sit down and do a little bit of looking back. I ask myself: “What have I learned this year?” This year that exercise isn’t coming as easy for me. Hmmmm… Maybe it’s because I am really, REALLY looking forward to 2015. We have so many plans in the works …

Making a Difference.

At Brains on Fire, we believe marketing has the power to change lives. We get up every single morning with that belief in our hearts. We’re all about finding and fighting injustices in the world and doing work that inspires people to remember what it feels like to be good people. Even in the work …

Are you OVER communicating?

A friend of mine just shared this photo of the snow storm in Maine. It’s a crazy storm even for folks who are used to it. Stay warm! Several years ago, I was having an conversation with someone at Brains on Fire and frankly, I was struggling with expressing my thoughts and ideas. My very …

Are you great to work with?

Oh, how I love this photo of John and Geno presenting together at WOMMFest in Chicago. The other day I caught myself thanking one of our partners by saying: “We all love to work with you guys.” And it got me wondering, what makes someone great to work with, outside of your company or internally? …

We are the stories we tell.

Alaina, on one of her many adventures! Last Thursday night I had another personal reminder of the power of story. One of our west coast clients and friend, Alaina, was in town doing some research with the team. After work, a bunch of us stepped across the street for a pitcher or two of margaritas. …

Your Turn Now.

I’ve always wanted to see Cadillac Ranch. So. Let’s just pretend you’re on a road trip with anyone of from Brains on Fire, your pick. Maybe you’re driving down Highway 66 in Texas and you have a couple of car hours looming before you. Car talks are always the best, don’t you think? What would …

Brands and Higher Purpose.

We are in the midst of a huge value shift in the world. I say this often and I believe it with all my heart. All the connecting we’ve been doing over the last decade is making us realize that we are part of a wonderful, amazing global community. A community that together can raise …

I love beautiful design.

I’m inspired by Moe’s (@jukboxdiver) flower designs. So wonderful they make my heart swell. I really, really love beautiful design. And luckily, I’m surrounded by a group of kindred spirits when it comes to loving great design. They express their love of beautiful design in many ways – the words they choose, the clothes they …

Passion and Curiosity.

Often, when someone finds out that I’ve co-authored a book called The Passion Conversation they say something like this: “Boy. I could use your help.” Or “I would sure like to find my passion.” If you’ve read The Passion Conversation you know it’s not a self-help book focused on finding your personal passion. It’s a …

Happiness Leads to Success.

This very happy illustration is from my super talented niece Alice Ratterree. You can check out her work here. For years and years the title of this post (Happiness leads to success.) has been at the bottom of every email I send. I heard it long ago and can’t for the life of me find …

Try Stuff.

I took this photo on my iphone in the mountains of North Carolina this weekend. Doesn’t have much to do with this post, but I just had to share this view with you. Our world is so amazing and beautiful. “Try stuff. Luck is a big part of many successes, so (a) don’t get too …

Creating Desire.

The door most people love to walk through is the one marked private. Don’t you love that line? I suppose it’s just another way of saying “We all want what we can’t have.” The other day I stumbled on the most remarkable example of creating demand and desire on Emilie Rambaud’s website. I was introduced …

Can Empathy Be Learned?

This photo from Libby Williams Photo Blog has nothing to do with my post, but it’s a great reminder to get outside and soak in little more summer. We have a lot of discussion around Brains on Fire about empathy. It takes tremendous empathy to get inside the hearts and minds of our clients’ and …

Do something positive.

Full Disclosure: I’m loving on a Brains on Fire client (Environmental Defense Fund) on the blog today. It’s my nature to surround myself with positive people. I avoid negative people like the plague and actually can spot them coming a mile away. Life is just too short to surround yourself with doom and gloom. Which …

What will you celebrate today?

Happy Wednesday or Happy Winsday as we call it around Brains on Fire. Too often we save celebrating for the BIG WINS and forget that it’s the little wins and little stories that add up to success. And often it’s the little wins that spark word of mouth. So what if you let the middle …