Author: Robbin Phillips

Word of Mouth. This. Stuff. Works.

I love this statement/manifesto from WOMMA (the Word of Mouth Marketing Association). So much so that I wanted to share it with you. Kudos to Deborah Holland, Executive Vice President at Publishers Clearing House and Current Chair of WOMMA’s Board of Directors, Su Fanning President of WOMMA, the WOMMA board and all the thought leaders who …

Community is good for our health.

The other day I noticed a post on Linkedin from my friend Rich Jones and it lead me to the book Bowling Alone, written by Robert D. Putman. It’s know it was written a while back, but I believe the premise is still relevant.  Putnam focuses on the decline in bowling leagues in the U-S and …

You’re not BUSY.

I have always been a huge fan of Change This Manifestos. The limited format forces smart people to edit themselves and get straight to the point. I know, we did a couple ourselves and it’s great exercise in restraint.  Today I stumbled on one from Anese Cavanaugh called Showing Up: 32 ways. Good stuff I plan …

A day in the life.

I’m often inspired by other industries. I believe we all benefit from looking for inspiration outside of our own lives. I’ve been inspired lately watching instragram stories unfold for companies like west elm and raven and lily and freshly picked. I also got to know the folks at Eileen Fisher a bit better recently.  After reading …

Lessons Learned in 2015

Have I told you yet how excited I am about this coming year? We have lots of new plans and excitement to look forward to in 2016. I hope you do as well. Since the year is about to come to a close, I’ve decided (as usual) to take a look back at the lessons …

Nobody wants a JOB.

I’m reading The Great Game of Business. Brandy recommended it. It’s been around for over 20 years, but it’s finally made it way in my hands. About 45 pages into it, I stumbled on this sentence: Nobody wants a JOB. That is so true. Jobs suck! Growing businesses, innovating, learning, starting things, shaping minds, taking …

The Power of Purpose

I used to get annoyed when I woke up in the middle of the night. But years ago, I decided it was something I would celebrate. So. I developed this little trick. Before I can think one single thought, I start singing this crazy little song: “Party in my head. Party in my head, oh my goodness …

Smile.

Years ago, Mike Goot and I had a financial organization reach out to us about helping them with their branding. For a couple of reasons, we were a little skeptical it would be a good fit. But we found a copy of their latest annual report and flipped through it. We both stopped at the …

Find Your People.

A couple of weeks ago, I had the honor of attending the Conscious Capitalism CEO Summit in Austin. When I returned and others asked me how it went all I could say is: “We have found our people.” Like Brains on Fire, Conscious Capitalism Companies recognize that every business has a Higher Purpose that includes, …

I see a day when…

I see a day when “community” is THE WAY organizations add value to people’s lives. I see a day when a company’ growth is based on how well they contribute to making the world a better place. I see a day when the work of “marketing” is to help companies get closer to the people …

Good Company.

We love great design. And we believe in the power of design to connect people, create social change and spark community. So we were super delighted to get a call from REBRAND informing us that we’ve earned a place in the first ever REBRAND Hall of Fame. So what is REBRAND and this new Hall of Fame exactly?  Here …

The overview effect for marketers.

I’m reading Arianna Huffington’s book THRIVE. This morning as I sat on my back porch reading before I started the day, I stopped and highlighted this set of words: Astronauts have often reported transformational experiences when they look back at Earth, a phenomenon that has been called “the overview effect.” As Edgar Mitchell, the sixth …

How to REALLY think like your customers.

If you google “how to think like your customers” you’ll find tons of sales trainers and marketing folks talking about “how to get your customers to buy more stuff”; which is on our minds as marketers for sure. But, as Marty Neumeier says in his new book The Brand Flip, the new world of marketing is more …

Seek to be insanely understood.

Geno’s hair. Just because… The other day I was speaking to someone and they gave me some great advice: Seek to be insanely understood. Brilliant, right? How might your world change if you kept  this a mantra in your mind and asked yourself “How might I make my words, spoken or written,  insanely easy to understand?”  …

Thought for a Monday Morning

We have the most interesting stuff in our archives. I found this while hunting around for a photo last week. This oldie but goodie from the super talented Justin Gammon is too good not to share. Have the best week EVER. And keep your ears and heart wide open.  

We’re all looking for our people.

  My son Tyler shared this beautiful video with me. Dare you not to listen to it twice! We’re all looking for our people. That simple truth is the single biggest opportunity for business and organizations. Brains on Fire is in the community building business. We study people and what connects them to each other. …

Stop trying so hard.

Oh, you know. Cordell just being Cordell. This morning in yoga I had a wonderful “aha” moment. I realized that I was struggling more than usual. Because I was trying too hard. I stopped for a moment, smiled, then went about the rest of the class just being me. And suddenly everything that I was …

No times seven.

I love this photo of the young guns from our LA office. We learn to hate hearing NO at a very early age. I googled “how many times does a toddler hear no” and found this response from Nina Spence. “A UCLA survey from a few years ago reported that the average one year old child …

Joy.

Our client Southern Pressed Juicery just gets it. They know they’re as much about building a joyful and healthy community as they are about making great juice and healthy food. We’re in the business of connecting people. We help our customers create emotional engagement with the people they serve. And because of that the people …

The truth is amazing stuff.

The other day I walked into one of our phone rooms. We call it the red room even though we just painted it a really lovely shade of white. Cathy and Cordell were calling our LA office for an internal client preview meeting. I love these previews so I wanted to sit in. Well. The …