Author: Kindling Spirits

Brain Games and Conversations

Whew. It feels like I haven’t written on here in a while, and it’s good to be back now that the FIRE Sessions are over. Today I have a quick post on an article I read in this month’s issue of Fast Company magazine (1). I’ll only focus on a few small details, but the …

FIRE Sessions Afternoon Recap: Live #Blogchat and Why Offline is Still Sexy

This re-cap is from Kindred Spirit Mack Collier. (Check out his blog or follow him on Twitter.) After a wonderful lunch, we headed back to the stage at the Peace Center for a Live #Blogchat.  Every time I mention to someone that we’ll be doing a Live version of #Blogchat at an event, they almost always get …

FIRE Sessions Morning Recap: Getting Dirty About Unmarketing and Workplace Innovation

This re-cap is from Kindred Spirit Mack Collier. (Check out his blog or follow him on Twitter.) Ah, Greenville.  I’ve only been to this fair city twice, but both times it was to attend the Brains on Fire FIRE Sessions.  So I have some pretty good memories associated with the area!  This was my second …

Advertising, Stories, and Project Runway

To start, I should tell you that I don’t own a TV. Beyond being more of a book person than a screen person when at home, when I occasionally do want to watch a program, online streaming services make viewing incredibly easy. (Yes, I realize it’s abnormal not to have TV, but it’s amazingly freeing. …

Internet Awesomeness

It’s Friday – let’s take a break from all the marketing talk for a minute. I emailed our team recently and asked everyone to send me any ‘neat internet finds’ that they’d run across that week, and I want to share those little nuggets of internet awesomeness with you. (This might not be the most …

Simpler than You Think, Part 2

This is Part 2 of a few articles about the ingredients of ‘success.’ If you missed the first go-around (1), we talked about how the most common characteristics of successful musicians didn’t include any sort of ‘secret sauce’ or social media tips. Here’s an excerpt: Now, I think there are plenty of people out there …

Simpler than You Think, Part 1

The only way I know how to write an opening line of this post using the word “success” – without seeming cheesy – is to tell you that I don’t know how to do it. There, now that I’ve gotten that out of the way, I can tell you that when it comes to the …

Sinatra, Construction, and Word of Mouth

A hundred things come to mind when someone says ‘word of mouth’ – especially for us marketers. For some it conjures images of two people talking, others think about viral memes spreading across the web. Pick whatever definition you want, but we believe that the fundamentals of WOM are actually pretty simple. This week one …

All Channels Are Not Created Equal

Have you ever tried to hang a picture on a plaster wall with a hammer that’s too small and a nail that’s too big? Or how about trying to prepare a meal with a really dull knife? Name your situation, but there aren’t many things more frustrating than trying to accomplish something with a tool …

Guest Post: Unplugged

Here’s a guest post from our friend Hugh Webber. Some good learnings, indeed. This week, for the first time in over ten years, I unplugged. Now, I’m the kind of guy that took conference calls during my honeymoon. At beautiful oceanside restaurants. Over incredible Maine lobster. While my new bride waited patiently alone as I …

Common Sense and Old News

We’re a group of happy people here. (Maybe too happy sometimes.) Our good spirits tend to keep our blog posts pretty positive, but sometimes we run across a few things that make us sigh, shake our heads, and riff them pretty hard via a mass-email to all the pirates in the office. Today I thought …

Selling Insurance by Not Selling Insurance?

If you haven’t heard about  State Farm’s plans to test a totally new approach to their business, you should take a look. It seems like they’re going to sell insurance by NOT selling insurance. Here’s a description from the Chicago Brander (1): State Farm Next Door opens August 1st and the concept is a more …

Another Break from Marketing

Ok. Enough marketing talk for the week. We’re going to ask you another random question. “If, like the newspaper or milk, you could have anything of your choice delivered to your doorstep each morning, what particular item would you want it to be?” Here are some answers from the pirates in the Firesphere: Robbin Phillips: …

On Lifeless Commodities and What People Actually Buy, Part 2

“Brand” is a weird word, isn’t it? It can conjure so many different thoughts. Sometimes we think about brands by what they say about themselves – who do they tell the world they are? Other times we evaluate brands based on a really good customer service experience or an excellent product. Recently I’ve had a …

On Lifeless Commodities and What People Actually Buy, Part 1

I met one of the most clever marketers I’ve met in a long time, and it just so happened to be a middle-aged woman scanning my groceries at the local market. As she slid the milk and eggs across the infrared reader she politely asked, “Would you like to donate $5 to [insert giant aid …

Spontaneous Outburst of Brains on Fire Theme Song!

We interrupt this broadcast to bring you breaking news from Tennessee! One of our courageous clients, Lee Pepper, conspicuously left the Brains on Fire Book in his car around 9:00pm last night. Though repeatedly questioned, neighbors reported no nighttime disturbances. Our sources say that it was a fairly normal morning at the Pepper household, aside …

Who’s Problem?

Recently I decided to take a little drink out of the fire hose of Tweets that show up on @BrainsOnFire’s timeline (1). Aside from still not understanding how anyone who has an actual job finds utility in following thousands of people (not counting those who’s job is using Twitter), I noticed several interesting posts about …

Feet on Fire! Who’s Who in the Brains Crew?

When we get tired of taking about marketing, we have a tendency to do weird things. It’s a kind of mental break to keep us sane. (Or maybe insane, depending on how you look at it.) Sometimes we even like to share those things with you. After all, we’re a marketing freak show. So here …

How Yakima Won My Heart

Have you ever had the sudden realization that a brand is doing an incredibly good job of communicating with you? That they’ve subtly lured you into liking them and recommending their products? Maybe it’s because I tow line in the industry everyday, but I’m pretty skeptical of most marketing. Perhaps I have a touch too …

Happy First Day of Summer! (Guest Post from Hugh Weber)

This is a guest post from kindred spirit Hugh Weber. —————– We had a long, cold, desperate winter this year in South Dakota (& much of the country!) Even a visit from Robbin in February wasn’t enough to push the cold away. At some point in April, I really began to feel like I was …