Author: Kindling Spirits

Creation and Chaotic Residue (Part 2)

In my last article, I talked about how the process of making things leaves behind residue, noting that “creating order and beauty out of raw material creates chaos as a by-product.” Here is an excerpt (1): The reality is that you have a number of choices to make in what you need to do, and …

Creation and Chaotic Residue (Part 1)

My fiancee is a florist, and the lion’s share of her work comes from brides planning thier weddings. I’ll never forget the first time I helped her prepare an order for an event. I met her at her apartment after work on a Friday, and the entire kitchen and dining room appeared to be a …

Sayings from Smarter People

Quick shot today: I thought I’d take a break from my own writing and share a few thoughts from people who are much smarter than I am. Each of these quotes made me stop and think hard: “I don’t know where the line is. In any creative line of work that’s also a business, you …

I Watched, I Purchased, My Problem was Solved

I recently remembered a story about advertising that worked wonders in introducing me to a product that I purchased and loved. Being somewhat of a music and technology nerd, I follow several blogs that keep pace with what’s happening in the industry. I can’t remember exactly where, but in browsing one of those sites a …

The Art of Black and White

Several weeks ago I needed to have a suit tailored. I contacted a gentlman who was recommended to me (1), and our conversation about my needs was very short: Me: “I need a suit tailored.” Bill: “I charge [x dollars]. It will be perfect.” I didn’t think much about it until a few days later, …

Co-blogging Goodness Round 2: Eric and Jamie Tackle Scaling Community Online and Offline

Co-bloggin’ goodness, round 2: One is a seasoned corporate marketer working for Best Buy. The other is a small-agency young-gun in a constant quest for his spurs. Both are passionate about making positive change in the industry, and they want to share their thoughts with you. Jamie Plesser and Eric Dodds bring you the second …

The Technology of Good News (Part 2)

Last week I shared a few thoughts I had about the news industry, and the role that good news might play for companies in the business (1). While writing that post, my mind went on a short technological tangent involving television, content, and mobile devices. I thought sharing some of the ideas would be fun. They’re …

Thoughts on Good News, Part 1

Not too long ago I was walking through an airport and saw a newspaper kiosk. I had a thought that many people have had: “I’m so worn out by bad news that I don’t want to think about opening a newspaper right now.” Then I thought, “what if you could buy a newspaper full of …

Problems, Problems

What would you say if someone wanted to engage your agency in a project around finding and sharing recipes? Of course it would include a website component, a mobile app, etc. With Facebook integration it would have the potential become a part of people’s lives… I had a conversation along similar lines recently, and it …

Merry Christmas from Brains on Fire

Suits for the men, dresses for the ladies. Put on your best Sinatra, baby…the Brains on Fire Christmas theme was 40s this year. Happy Holidays from all of the Pirates in the Firesphere. Hotness. Here’s lookin’ at you, kid. All in a days work. Dangerous designers. Lovely ladies of Brains on Fire. The Boss. Stirred, …

New Spins

Every so often someone realizes that the market for a certain product or service has achieved a really high level of similarity, and that the customers in that market have become accustomed to that similarity. And every so often, someone figures out how to break the mold of that similarity in a really striking way. …

Co-blogging goodness: Eric and Jamie Tackle Communication Plans that Kill

Co-bloggin’ goodness: One is a seasoned corporate marketer working for Best Buy. The other is a small-agency young-gun in a constant quest for his spurs. Both are passionate about making positive change in the industry, and they want to share their thoughts with you. Jamie Plesser and Eric Dodds are starting a monthly co-blogging series …

You Really Don’t Want To Be a Rockstar

The other day I was walking through the office and I noticed a book that had “…Like a Rockstar” in the title. That got me thinking about what it really means to be a rockstar. Typically when you hear that phrase you think about partying like a member of a super-band, having the spotlight, earning …

Brains on Fire Thanksgiving

We decided that one Thanksgiving wasn’t enough, so we prepared a feast for our work family, too. You’d be surprised at what you can do with a microwave. Yes, we had salad. But only just a little bit. Hungry? How about now? The feasting table. Storming the spread. The Family. We can’t express how thankful …

Can I Get You Anything Else?

A few days ago, someone in the office told us a story about finding what looked like a bone in their son’s canned vegetable soup. Gross, I know. The story went on to be a classic tale of a customer having a problem, contacting a giant organization, and feeling like their call for help echoed …

Community, Changes, and the Problem of Free

Imagine… Imagine that you have a group of friends you play soccer with in a small, out of the way park in your town. You’ve been meeting there after work weekly to play for years – it’s a staple component of your social life. It’s familiar. It’s comfortable. Everyone knows each other. It’s how you …

A Culture of the Little Things

At some point in my time at Brains on Fire I was given the responsibility of handling requests from people seeking jobs and internships. I thought it was a great opportunity, and the rules were pretty simple: respond to every single person in an inspiring way, especially when we’re telling them no. I didn’t realize …

WOM-portunities: Tracking Your Shipments is Boring

In the last week or so, I’ve purchased a few things online, sent a watch to the manufacturer for repair, and have shipped a few things to clients scattered across different states. Needless to say, I’ve been looking at a whole lot of tracking numbers and ‘in transit’ statuses. The last item I followed around …

Break the Circle (Guest Post from Dan Holm)

This guest post is from our awesome friend (and client) Dan Holm of Outback Steakhouse. It’s amazing how unanticipated life challenges typically end up becoming the moments you remember most and are most grateful for once they’re over. Last Friday, an unexpected crisis came soaring in my wife and I’s life when we learned that …

Awesome Thoughts on the Future of Advertising

There have been so many thoughts floating around in my head lately, but the workload and travel schedule has turned those thoughts into a handful of cobbled drafts as opposed to full blog posts. And then there are mornings like this one, where I can’t seem to forge any of the almost-articles into coherent pieces …