Author: Kindling Spirits

Servant Leadership lessons from the field

On occasion, Spike, Geno or I have shared some of the things that we’ve learned while working with the Fiskateers. Yesterday, I took away another lesson worth sharing. The week following our presentation of the Fiskateers case study at WOMMA ‘s Basic Training event, I received a call from a representative of USAA. The very …

Achtung Burger King!

And this is why I love blogs. Via Arun Rajagopal’s blog, there’s a guy in Berlin, Germany, who is picture-blogging (plogging?) all the trash on the side of the road that’s from Burger King. Apparently, a new BK opened down the street from his home. Before the new fast-food joint opened, there wasn’t a lot …

The End is Near

I just wanted to drop a brief announcement: Today is the last clue in The Warehouse Theatre’s season announcement online/offline “game.”  We’ve already had people submitting right guesses and wrong guesses… and they’ve got until noon tomorrow! With the unveiling coming Friday night, there’s a lot of excitement in the Warehouse Theatre membership.  So I’ll …

Harry Potter

Okay… I am a giant Harry Potter geek.  I don’t do the whole dress up as a witch and wait in line at midnight for the book (I hate crowds), but I LOVE Harry Potter. So, of course, I have pre-ordered my copy of Harry Potter and the Deathly Hallows from Amazon already.  It’s cheaper, …

The People Connection

So by now you’ve probably heard of Ryan Fitzgerald. He’s the guy you’ve seen all over the news and entertainment shows who posted his phone number on MySpace, YouTube and other sites and has told people to call him anytime, for any reason, just to talk. During the interviews on TV, he stops and answers …

Say it with me boys and girls, "Oil is fun!"

So apparently Texaco feels like they need to connect with the younger generation. Maybe to get them hooked on oil so they won’t totally abandon them by the time they grow up and start purchasing cars? I dunno. Anyway, check out Texaco’s new activity book for children. It’s called “Lubie and the Lovable Looney Lubettes.” …

Embracing quirky

‘What makes this business great are the knuckleheads. All the people just slightly left of center. This business seems to attract them. All in all, they make for an interesting day at the office, these oddballs, artists, misfits, cartoonists, poets, beatniks, creepy quiet guys and knuckleheads.’ -Luke Sullivan in ‘Hey Whipple, Squeeze This’ Why are …

How hard are your ad dollars working?

I took a short road trip up to Charlotte, NC last week to connect with my mom who was on a southeast tour with her senior singing group from my hometown, Dallas. Yes, us Jones’ are a multi-talented bunch. So I found myself in a Southern Baptist church with a Southern Baptist preacher who ” …

UGC for Good

You may be familiar with the video sharing platform Revver. Revver is a free and unlimited video sharing platform that pairs uploaded user generated videos with targeted advertisers and splits the ad revenue with the video creator. You may also be familiar with John Ondrasik of the band Five for Fighting and his earnest, emotional …

Get Outta My Head

Our Identity Ignition Specialist, Amanda, sent me a disturbing article last week. It seems that advertisers ” faced with the fact that the general public is ignoring their intrusive messages ” are becoming even more intrusive. “Marketers around the world are using innovative audio technology that sends sound in a narrow beam, just like light, …

No Blog Post on Monday

On Monday, April 30, Brains on Fire will be participating in the one-day blog silence in remembrance of the victims at Virginia Tech and other victims of violence around the globe.

Of Course it's the Little Things

I own a BMW. (Don’t worry, it’s old and used.) And because of that automobile, I’ve fallen for the brand. I love ii and what it stands for. Because I love how it handles differently (and better) than any other automobile (notice I didn’t say ‘car’) I’ve driven. I love the sound of the engine …

Off-the-shelf Word of Mouth

Okay. Okay. I know that some ‘off-the-shelf’ solutions are the best way to go. Like when you’re talking about software packages or something of that nature. But I’m fed up with people claiming that they have an off-the-shelf marketing solution ” especially when it comes to word of mouth marketing. Look, each company is as …

Vive le Five Day Weekend!

You may already aware of the huge number of vacation days that American’s leave unused each year – Expedia used the facts and figures surrounding this in an advertising campaign last year. The estimate is that this year we will collectively lose 439 vacation days. Couple the unused days with the fact that Americans already …

Happy Second Birthday, Blog

Just a little note to recognize that today marks the two year birthday for the Brains on Fire blog. Ah, the terrible twos. So does that mean our blog will start to throw tantrums, use the word “no” a lot and talk back? Oh yeah, we already do that. What a fascinating, inspiring, rewarding and …

On Your Competition's Processes

So this week I was asked by a potential client to shoot holes in a competitors process. I opened up the discussion to the team here and I got a powerful response from our Chief Inspiration Officer, Greg Cordell: Ever take a Golf Lesson? You really should some time. You should take a golf lesson …

WOMBAT Tidbits

Some of us are hanging out in the Big Easy this week (which is STILL a fantastic, amazing place) at the Word of Mouth Marketing Association’s Word of Mouth Basic Training. And, as always, I’m hearing some very cool things. So here are some tidbits from day 1: From Made to Stick‘s co-author, Chip Heath: …

And the Games are Still on

Okay, last week I left you a little teaser post. So this week, I’m going to give you the real skinny. I am on the marketing committee and the season selection committee for The Warehouse Theatre here in Greenville. Lately, those two committees have come together in a big way. Traditionally, when a theatre announces …

Great Ads Aren't Enough (Again)

Look, advertising isn’t going to go away, alright? But, as we always say around these parts, advertising is for AWARENESS. Not CREDIBILITY. I say that to say this: Have you seen those ads for that sleeping pill where the characters from the guy’s dreams show up when he can’t sleep? You know, Abe Lincoln and …

Engaging Music Fans: The Next Level

Janet Jackson held a contest for her fans to design the cover of her latest album. Shakira had fans send in clips of themselves dancing to ‘Hips Don’t Lie.’ And Nine Inch Nails had their listeners re-mix one of their songs on Garage Band for a contest. Well, a favorite band of Justin’s by the …