Author: Kindling Spirits

There is Nothing Wrong with Simple

Another page out of the internal culture book here at Brains: Tequila Shots. Any intelligent fool can make things bigger, harder and more complicated. It takes a genius ” and a lot of courage ” to make things simple. A wise man named E.F. Schumaker once said something to that effect. Not sure who E..F …

Whole Foods CEO attempts to defend his non-transparent ways

Our Marketer-in-Residence, John Moore, pointed out that the CEO of Whole Foods, John Mackey, is blogging again. You may recall that ol’ Mackey got in a bit of hot water last summer when it was discovered that he was constantly posting in Yahoo! financial group forums (talking about Whole Foods and then competitor Wild Oats) …

I Can't Help Myself

Try not to be too shocked to see me blogging today. I know it’s been a while. And so, to make sure you know it’s really me, and not some ghost writer, I’ll pull out one of my favorite activities: Complaining about the airlines! Okay, the airlines are in the news a lot today. Oil …

CP+B, Fast Company, Apple and PC

As it is already widely known, the cover of June’s Fast Company boasts one Alex Bogusky of Crispin Porter + Bogusky fame, who has been hired by Microsoft (to the tune of $300 million) to ‘crush Apple.’ If you’re a fan of the shop – that arguably has created some of the best creative in …

Price or Superior Product – which will win?

There is a war that’s been raging for many a year. It’s one that a lot of companies from all different industries wage every single day. On one side you have a less-expensive product. Plain and simple. It kinda looks and feels like the others and it performs the basics. But you know that it’s …

Overheard in the Brains on Firesphere

ROI is the Return on Intention. It’s not about your investment. It’s about what you’re investing in. -Greg Cordell, Chief Inspiration Officer

Observations from WOMM-U in Miami

The thing that I like about the Word of Mouth Marketing Association‘s (of which we are a governing member) events is that I always hear some nice, juicy tidbits here and there. For example: ‘We have the opportunity to put the social back in media.’ ” Joe Jaffe ‘Safe advertising is the worst advertising of …

Why aren't you using Alltop yet?

Yesterday we got the news that our blog is now included in Guy Kawasaki‘s new adventure on the internet called Alltop. And now you’re asking yourself, what is Alltop? We help you explore your passions by collecting stories from ‘all the top’ sites on the web. We’ve grouped these collections — ‘aggregations’ — into individual …

Miami and WOMM-U

Geno and I are in Miami through the end of the week or WOMMA’s WOMM-U. I’ll do my best to update the blog and report in on the presentations I hear. Geno is teaching 6 “classes” in the next two days so I’m sure his time will be a little more limited. You can also …

Never pick a tagline that just anyone can use. Ever.

Examples of this come to us today via Taylor Vandiver via Team Forty: Create. Organize. Share. Connect. (blist) Experience. Share. Connect. (geotract) Connect. Share. Live. (KIJIG) Create. Share. Connect. (Factory Joe) Discover. Share. Connect. Discuss. (InfoAddict) Play. Share. Connect. (PSC Site) Express. Share. Connect. Enjoy. (Gapuchi) Share. Connect. Grow. Act. (Get Real) Remember. Share. Connect. …

The Ultimate Question Cycle

Well folks, time just keeps rolling by.  You know how I know that?  It’s that time again. That time when we take Fred Reichheld’s advice to engage the people we touch to help us grow and continually improve. We are asking you (yes, YOU!) “The Ultimate Question.” We do this annually, in an ongoing effort …

Marketing Lessons from Mud

I’m a dog person. And one of my dogs is an 8-year old, 100-pound Chocolate Lab very appropriately named Mud. He didn’t exactly get the brains of the litter, but I love him nonetheless. In fact, I think I’ve learned some things from ol’ Mud that I can apply to the marketing world: Always be …

What's now?

Everyone is always talking about what they are going to do next. How they are going to start this initiative or that social network. How they are working on the next big thing. And that’s great. It gets people excited about what’s to come. But don’t overlook what you could be doing now instead of …

Sharp Edges

This post is actually inspired by a friend of mine… and I intend to make largely the same point she was making, which I realize is a little lame, but this image is just too good to pass up: There’s an important lesson to learn here, don’t you think?  How much time do we spend …

Nothing to Post – To. Busy. Twittering.

Wanna follow us? We wanna follow you. Brains on Fire – it tweets all by itself Geno – currently in CA speaking at the NewComm Forum Spike – at the home office in Greenville, SC Justin – currently in Charlotte speaking at AFF Charlotte Robbin – also at the home office in Greenville, SC Carrie …

Reframing the Conversation

It’s not about you. Never has been. Never will be. So when you spend your advertising dollars talking about yourself, as it’s been well-established, you are having a one way conversation which you ‘control.’ In developing identities and movements, we’ve learned something that is a key to success ” we have to reframe the conversation. …

Naysayers vs. Yaysayers

You know what? I could go through and compare and contrast naysaying customers and yaysaying customers. But in the end, both of them will help you grow your company. Instead, I’m going to point out the similarities: They both care enough to get in contact with you. They both want to hear from you. Listening …

The problem with FREE

Free will have people coming out of the woodwork. Free gets people’s attention. Free stops people in their tracks. And the thing is, no matter what it is, if it’s free, people will take one of those, please. Case in point, I was participating in a 5K run recently and at the tent after the …

Chicken Soup

This week, I have a cold.  Wednesday it got bad enough that I decided I’d go ahead and stay home for the day.  I spent the whole day in a medicine-head haze snuggling with my cat and watching Scrubs DVDs (in between feverish naps).  Now, I have seen every season of Scrubs multiple times.  But …

Love is a Circular Transaction

(From another page out of the internal book, Tequila Shots, Brains on Fire Style): The cool thing about Love is that it always makes its way back to those who give it away. It works in relationships and it works in business. Wait a minute. Strike that. It works in relationships. Period. Business would not …