Author: Geno Church

It Takes Courage

Caring isn’t for wimps.  Caring about what people think. Caring about what people dream. Caring about why they love you. Caring about why they hate you. Caring takes Courage.  That’s why it takes Courage to do Word of Mouth right. We need to face it, today it’s a “democracy world” when it comes to brands …

Thrive

I’ll be honest. I haven’t thought of the word “thrive” very much. It’s a pretty badass word. Sadly, it just didn’t resonate as word I used in my thoughts and conversations. A recent speaking event changed that. Brian Passon of the Wellness Underground engaged me to speak at their un-conference for wellness professionals. As a …

#explorer

Thanks to my grandparents, wanderlust was injected in my DNA from a very early age. Weekends with my grandparents were spent wandering and exploring close to home and far away. I’m so thankful my parents allowed those experiences at such an early age. As an adult, wanderlust is always sitting just below my skin. It’s …

DOs + DONTs of Community

Five question to ask before getting started… Why do you want a people-led community for your organization? What is your goal? (Hint: it can’t just be sales.) Do hand-raisers already exist? Who’s going to be in charge? In other words, who’s going to run the program? How fast will the program have to be seen …

Let’s Have a Conversation About Community

Community Building is a bit like a zoo… no, more like a new neighborhood. The developer has to do a lot of the groundwork. First they have to have a plan, what type of community should it be? They have to shape up the land, cut some roads, build the infrastructure.  Who’s going to build the houses? How do we …

The Gift

Going on a big trip that takes you far away from home causes you to focus a bit more on yourself. Passport, visa, travel documents, and for me that’s just the tip of the iceberg. As an adult with ADD, I cope with travel by making and checking off lists. I was asked to speak …

Communities that Learn, Share

I’ve been knee-deep in community lately; to be honest, I’m always knee-deep in community. That’s one of the reasons I love working at BOF and love working for our clients. Recently, I’ve found myself going back and forth to Dave Gray’s book The Connected Company. If you haven’t read this book, it’s a deep, super …

What is Passion?

A couple of weeks ago Greg Cordell and I had the awesome experience of hitting the road to dig into what’s happening on the frontline between our client, Anytime Fitness, and their customers. Over the course of a few days, Greg and I traveled to Santa Rosa, California, Gig Harbor, Washington and Roanoke, Texas visiting …

Being an Outsider

I’ve been blessed to have a traveled a fair amount in my life. I have been to Africa several times, the Caribbean, Canada and the UK. Most recently I chaperoned high school students in Italy for ten days. As we crisscrossed Italy by bus, I read Imagine by Jonah Lehner. By some form of divine …

Fandom Acts of Fanatics

We are the stories we tell… being a part of a great story compels us to share. photo credit Birmingham News We are the stories we tell – and being a part of a great story compels us to share. Meet Alabama Freshman Jackson Blankenship, a University of Alabama basketball fan. A fan willing to really be a part …

Get Your WOM Notebook Ready… Chapter One: Believe

So, here you are… a friend of WOM or maybe you are just starting to explore. Word of Mouth Marketing is a passion for me, and I’m lucky enough to have a career in it. But this didn’t happen by accident. My career took root organically, as a result of my belief in the power …

The Art of the Imperfect: Mix Tape

Mix tapes were the social media of my teenage days. My friends and I carefully crafted playlists to share with each other, layering song after song in the hopes that we could produce a magical, imperfect mix tape. I’m not sure my goal was to ever make the perfect mix tape. I was always inspired to throw a random, wild card song in the mix, …

The Courage to Wonder

Last week Robbin Phillips, our client Emily Kirkpatrick (National Center for Family Literacy) and I attended the WOMMA Summit in Vegas. If you didn’t make this year’s summit you missed a good one. Great, thought-provoking keynotes, a WOMMA worthy venue (the Cosmopolitan rocked!) and a large turnout of brands and agencies. It was great to …

It never hurts to ask

I wonder why more places that beg to tell a story don’t? I recently stayed at the Hudson Hotel in New York. A cool stealth hotel (no signage), lots of eye candy, hipster people all around. It’s funny after I’ve been home from the trip to NYC for a few days what I remember most …

The UnExpecteds

I’m wondering out loud here… in our search for collecting passionate fans and friends, are we missing a key ingredient? I can go for days, weeks, even months and receive good customer service. Some of those interactions involved my favorite restaurants, stores, hotels, and online purchases. If I asked myself did I tell anyone about …

Sunday Night Confessions. Feel Lucky?

I guess I would have to consider myself a lucky person. Nope, I haven’t won a car or the lottery for that matter. When situations have taken a turn for the worse, I try to find the bright side of the situation. Sometimes it might take a while, but it’s usually worked out for me. …

Sunday Night Confessions. Feeling Inspired.

I just got home tonight from a week on the road and I’m totally unprepared for my post tonight. So my confession post tonight will be more of a reflection than a confession of my week on the road. I started out this week traveling to San Mateo, California to be a presenter and attendee …

Sunday Night Confessions. Thank you Mentors.

Last week I received an out of the blue call from an old friend Gene Norris, my first art studio pit boss at Leslie Advertising (now Bounce). Gene asked me if I could do him a favor and talk to his son James. Gene joked that James went against his recommendations, and has decided he …

Sunday Night Confessions. The lost art of the Thank You Note.

Last week I received some mail. No I don’t mean email, I mean in my mailbox. I received two thank you notes from attendees at the Optimization Summit. That was a first and I’m very humbled that they took the time to write. I must confess I haven’t written a thank you note in a …

Sunday Night Confessions. Wear a Humble Suit

Last Friday luck led me to follow a link about a gentleman named Eugene Allen. Mr. Allen, was the White House butler for 8 presidents, he died March 31st. He was 90. I found the Washington Post article about Mr. Allen very inspiring, please do yourself a favor, watch and listen to the slideshow. Mr. …