Author: Greg Cordell

For All It's Worth…

In the well known Christmas Carol, “O Holy night,”  we sing “’Til He appeared and the soul felt its worth.” Day after day, we devote our talents and energy to helping bring a little of that spirit to our world as we help companies reveal their soul and feel its worth. Its worth measured in …

Can the Younger Side of Buick Save GM?

Watching football last weekend, I saw a commercial for the new 2010 Buick LaCrosse. I couldn’t tell you what the commercial said, because I was in shock looking at a car that I found hard to believe was a Buick. All car commercials are basically the same, but, despite the droning ad speak, this car …

Super sizing

I was reminded of the power of super-sized dreams when I got home last night. As I walked into the house, I noticed Kylie, my nine-year-old daughter, sitting on a blanket in the middle of the backyard, talking to herself. I asked my wife what Kylie doing out there. She told me that our daughter …

A day at the beach

Imagine several families traveling together have stumbled upon the beach for the very first time. When I say first time, I mean these folks have never seen the ocean before. They didn’t even know it existed and aren’t really even sure what it is. But hey, it’s a beautiful day. The sun is high. The …

Tidbit: The New Co-op Marketing

Just a little thought starter for today: Remember Co-op marketing? Look back through the ancient scrolls of Advertising and you’ll find “Co-op Marketing.” A good example would be Ore-Ida french fries partnering with Heinz Catchup for a promotion. Make sense? But today the co-op is not brand + brand. It’s brand + person.

Lost that Loving Feeling?

The other day my little girl, Kylie, was proudly showing Valentine’s cards she’d made. And of course, they were all brilliant. One that sticks with me is one that read, “ I love you with all my might.” It was an innocent reminder that Love is verb. Love is what you do. It’s not a …

Brains on Fire

When people hear our name, it conjures up a lot of images and thoughts in their heads. And as the conversation progresses, they learn that Brains on Fire is not about us. It’s not about being wild and crazy (although that does tend to happen). Because, as we see it, Brains on Fire is a …

Transparency?

If you Google “Brand Transparency”, over 2 1/2 million results come up. It must be pretty important.  Of course it doesn’t hold a candle to “Toe Jam” which generates 4.8 million results, just to keep things in perspective.  But as you’ve no doubt heard, “Transparency is being hailed as the new competitive advantage and Trustworthiness …

3.5 yards every play wins every game.

In a recent conversation with a colleague I shared how I struggle with goals. I’m much better with “What now?” than “What then?” I explained if I were a college football coach, I’d tell my offense to put touchdowns and winning games out of their minds. We can celebrate winning on every play by focusing …

Show me your WOM Tatt

The other day I shared a story of being 4 or 5 years old on a trip to the old Cash & Carry grocery with my grandfather and how after discovering I had snuck canned spaghetti into the cart, he held up the can as if to read the label and said, ‘this stuff made …

Brain Cam – What Inspires You?

The above is based on a story by John Lasne.

MSRPllllease!

Have you ever paid the MSRP for anything? MSRP stands for Manufacturer’s Suggested Retail Price. I recently purchased a piece of fitness equipment. Yeah, getting old sux. I noticed on the price tag that the MSRP was almost double the price in the store and it wasn’t even on sale. People wonder why ‘advertising’ isn’t …

Restart America

I’m curious what would happen if we the people voluntarily unplugged America for a day. Of course essential services like hospitals, security and such would continue, but what if we at home and in business joined together for one day to turn it all off? (Except for the refrigerator) No TV or lights. No cars …

I can beat Tiger Woods

It’s Masters Weekend and the the sports world has turned its attention to one amazing man in one amazing place.  If I were among those competing against him, I’d probably be thinking, “Second place rocks!” Or as Ricky Bobby says, ” If you ain’t first, you’re last.” But hey, I can beat Tiger. Now, of …

On Thankfulness

This is Spike posting in Cordell’s place and sharing this internal email he sent to the rest of the team… Starting a business and building something from nothing more than a few ideas and a little courage is quite a journey. Like most endeavors that require a wholehearted commitment – marriage, parenthood, etc. – you …

Traditional Advertising's Place?

Maybe it’s my age, but I appreciate it more and more when a company’s advertising actually makes me think and feel, instead of just laugh.

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