Author: Amy Taylor

Friday Fotos | Selfie Stick Edition

View from the top at our BOFLA office   Monthly mentor meeting at Methodical Coffee. (With a side of Circa Doughnut!)   Moe was pretty excited about our new selfie stick.   My mom went that way…without me. (Insert dog pout here)   I found her again!! THIS IS THE BEST DAY EVER. -Dog   …

Friday Fotos | New Desk Edition

Looking at things from a different perspective…    Our new digs are groovy.   Lunching in La La Land   Mas tequila, por favor.   Magical marker.   Settling in.

I Swear I’m Wearing Pants: 5 Misconceptions About Remote Employment

I recently asked my social network what kinds of misconceptions they had heard about being a remote employee. These were just a few of the responses: “That when you are not in the office you are taking the day off.” “That it means you either have to work from home or coffee shop.” “That it’s difficult to …

The Flexible Future: Why You Should Focus on Building a Workforce Not a Workplace

Remote employee. Telecommuter. Satellite human. Whatever you call it, there seems to be a lot of conversation going on about the evolution of the workplace – and the workforce – of the future. So much so, in fact, that what began as an idea for a single blog post has evolved into a blog mini-series. …

Friday Fotos | Blue Trombone Edition

Channeling the chill.   New desks in the house! (And by “house” …we mean “office.”)   Just a typical Brains on Fire meeting…   Thaaaar she blows…   We get paid to do this.

Refilling the Well of Inspiration

Confession time: my inspirational well has been in a bit of a drought situation over the past couple weeks. We have had a lot going on in the office (a very good thing) and I have had a lot going on home (also a very good thing.) The result? A lot less time spent wandering and roaming — …

Friday Fotos | Free the Flag Edition

Old floor boards = new conference table. Pinebox Daddy, you are amazing.   Airing out ye olde flag.   Moe’s desk is a land of magic and mystery.   Let it go.   Have passion, will travel.   DinsDay gets a little strange around our office.   The new Innovate mural is complete. (And we’re loving it.)   …

10 Tidbits of Wisdom for Building a Better Brand

I work with words. I love words. So it comes as no surprise that I enjoy perusing the collective quoted wisdom on Pinterest. In doing so, I’ve noticed an interesting phenomenon. If you search for business quotes, Pinterest tends to spit back an uninspired mix of jargon. The business quotes suggest that all you need to build …

Worthy Watch: Minute Maid Parents

When most people think of advertising, it conjures up visions of product placement and catchy jingles in their head. Minute Maid’s latest spot is a shining example of marketing through a bigger and better story. While you won’t find any close-up shots of orange juice slowly filling a glass, what you will find is a brand stepping aside …

Friday Fotos | Flying Planes Edition

Our new neighbors at Oobe are busily beautifying the Innovate Building inside and out. Cant wait to see the finished product!   When an insight trip feels more like playtime…

Why Brands Should Focus on Creating Experiences, Not Selling Stuff

I read an interesting article on Fast Company yesterday. Long story short, researchers have found that experiences — not things — bring us the most happiness in the long run. It’s counterintuitive that something like a physical object that you can keep for a long time doesn’t keep you as happy as long as a once-and-done …

It’s not where you take things from, it’s where you take them to

I recently read a quote from film director Jim Jarmusch that challenged me: “Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things …

Announcing “Good Time”

A few fun facts:  20 percent of companies offer Employee Volunteer Programs (EVPs) and that figure has been steadily rising over the past decade. (Source) EVPs have been shown to improve employee morale, productivity, loyalty and recruitment efforts. (Source) 61 percent of millennials report that an employer’s commitment to its community would play a role in their decision to accept …

Friday Fotos | Remodel Edition

New map for our old office space.    New conference table…coming soonish.   A cool way to think about what drives us.   Cleaning day!       Wishing you a purrrrfect weekend.

Friday Fotos | La-La Land Edition

Pie for Pi Day.   Our ancient floorboards are becoming our new conference table — and we can’t wait to see the final result.   Greenville goes to (BOF)LA.   Beau doing a little nasal proofing of our handiwork.   Hope your St. Patrick’s Day was good and green.

How to Be Good: It’s So Obvious That It’s Not

For some reason, whenever I go grocery shopping, I find myself drawn to a random row of product in the baking aisle. The “weird flours,” if you will. I always wonder about the people who are purchasing those little bags of coconut flour and hazelnut meal. “What are you doing with all that chia seed,” I find myself wondering. It’s …

Friday Fotos | Wood Edition

Our old floorboards are becoming our new conference table. (With a little help from @PineBoxDaddy) Sometimes we get paid to burn things. They don’t call us Brains on Fire for nothing. Not awkward at all.

Surprise + Delight: Land Rover

When it comes to marketing, surprise and delight might be my favorite thing of all. There’s something really magical about getting to help your client become a remarkable brand by doing something remarkable. And while there are all kinds of theories about the ins and outs of surprise and delight, it’s the one part of marketing I find …

Friday Fotos | Walls Fall Edition

A farewell to FIRE wall… Room to romp! Client trip to ATX. Yeehaw, y’all. Had a blast today putting our #client in front of the camera in Austin. T-Rex and Tapatío: BOFLA essentials.  

Design Is a Time Traveler

I recently visited a friend’s house to discover a canister of Cafe Bustelo sitting on their countertop. With its bright yellow and red design, it stuck out like a sore thumb in a space  I lovingly (and accurately) call the epitome of a hipster haven.  A quick Google of Cafe Bustelo history makes me think their branding …