Author: Amy Taylor

Start with Six

Simplifying Storytelling

Last week I had the opportunity see Larry Smith speak. (You might know him as “The guy married to that lady from Orange is the New Black.”) What you may not know is that Larry is an accomplished storyteller and runs a project called Six Word Memoirs. The premise is about simple as it gets: tell a story in six words. …

Storytelling for Unsexy Brands

Let’s be honest. Some brands, products and industries are just sexier than others. Fashion, food, transportation and travel? Sexy. Air fresheners? Not so much. I love any smart ad, but there is a special place in my heart reserved for brands that find a way to turn an unsexy product into a compelling story. Air Wick’s latest video is …

Let’s Play: Onlinesses

We’ve been working on a few new projects lately, and part of that process involves hashing and hammering out onliness statements for our clients. If you’re not familiar with onliness statements, here’s a mini crash course. Marty Neumeier, author of Zag, talks about good vs. different, and zagging when others zig to make your brand stand out. …

Keeping It Simple

Fact: marketers have a habit of overthinking and overcomplicating things. With a gazillion technologies and tools at our fingertips, the temptation to go down the rabbit hole is sometimes hard to resist. Every now and then, however, I stumble across something that reminds me of the true marketing power that transpires when simplicity and tenacity collide. Say what you will …

It’s (a)live!

It’s official!! After a lot of conversation, creative visioning, coding and coffee (So. Much. Coffee.), we’re thrilled to announce that Brains on Fire now has ONE shiny, new website for our TWO offices. Check it out, click around, scroll away…and let us know what you think in a comment below. tourabe

NOW HIRING: Earth Street Citizen Correspondents

Hear ye, hear ye! Our amazing clients at the Environmental Defense Fund are looking for a few good men and women to hop on board as Earth Street Citizen Correspondents. If you live in the Boston, New York or San Francisco areas, can capture a great photo, get energized meeting new people and feel passionate about the future of …

Friday Fotos | Fix the Furniture Edition

Real men chews pink.   This is Jonah. His official position at #BOFLA is “Jack of All Titles”, because…well, the man can do it all. One of his greatest pleasures is seeing the look of surprise on people’s faces upon hearing he was once a college athlete. You can find his name in the ‘Special …

Personal Branding Matters

The conversation about personal branding seems to be popping up everywhere these days. Fast Company recent dubbed it “essential to career success.” 99u says “the resume is dead, the bio is king.” Inc says “virtually everyone” needs to care about personal branding, because “how people see you matters; it is a fundamental truth of being a human.” …

Friday Fotos | Glitter Is Good Edition

This elusive lady is Cathy Harrison, an account shepherd at Brains On Fire! A mother of two (Sam and Kate), lover of Publix, and all-around kick-ass business woman, Cathy knows how to get the job done. She’s on top of her stuff – if you want to feel like a slob, check out her cabinets! …

BlogHer15 Recap: Brands + Bloggers

Last week Moe and I headed to NYC for a couple days of vacation…followed by a handful of days learning, connecting and growing at #BlogHer15. The event was a flurry of sessions and smarts, but more than anything, it gave us new and profound perspective on the value of brand-blogger partnerships. There were some big name players present, …

Why “Not My Job” Just Might Be Your Most Important Job

The guy in the photo above is my friend Senthil (+ his super adorable son.) And this is a story about how he went above and by making my problem his problem. I’m not proud to admit that last week I lost my cool online. I’m prepping for a move, and the chaos of trying to coordinate the two-mile transfer of …

Great Storytellers: Rhett & Link

Several years ago, I discovered the dynamic duo of Rhett and Link cracking up the interwebs via Youtube. Over the years, they somehow slipped off my radar. A few weeks ago, while searching for something else, YouTube presented me with a suggested video featuring Rhett and Link — and my evenings have been filled with hours …

Happy Social Media Day

It’s no secret that I love social media. I love that it helps me stay connected to the people I love. I love that I get paid to help brands and organizations connect with kindred spirits by way of social. I love that it brings me no less than 45 dog-related tidbits of awesomeness per day. …

NOW HIRING: Video Intern

  Calling all videophiles! Brains on Fire is looking for a camera-wielding, video-making, documentary-shooting intern to help us tell our story. This project will be a documentary-style work that captures the spirit of what we do, who we are, who we work with with and our mission to connect people and positively impact the world through …

What Are You WOM-ing?

“One customer, well taken care of, could be more valuable than $10,000 worth of advertising.” -Jim Rohn Working in an industry rooted in WOM, it is sometimes easy to overlook its influence in my personal life. This weekend I took stock of the things I’ve recently found myself talking about, sharing and being influenced by… …

Now Hiring: EDF Earth Street Citizen Correspondent

If you’re a regular reader of the BOF Blog, you know we spend a lot of time thinking and talking about the power of Brand Ambassadors. Now is your chance to actually become an ambassador on behalf of an organization doing remarkable things that are literally changing the world for the better. Our clients at the …

Q&A With BOF’s Business Leaders on Remote Employees

This is the third post in a blog mini-series about remote employment. Check out the first two pieces The Flexible Future: Why You Should Focus on Building a Workforce, Not a Workplace and I Swear I’m Wearing Pants: 5 Misconceptions About Remote Employment.  When it comes to building an internal culture that embraces remote employment options, there’s no …

Friday Fotos | Doughnut Edition

  We’re so doggone happy you came to visit, Ted!     Do or donut, there is no try.     We’re floored by all of the exciting things happening this week at Brains On Fire!     Take a gander at the interns’ selfie abilities     These two are learning the ups and …

Internview: Meet Kendyle

What brought you to Brains on Fire? For my major at Clemson (Graphic Communications) we are required to have two internships before we can graduate. Every semester the department hosts an event called “Intern Employer Day” where companies in the field set up a booth for interviews. Personally, I do not like Intern Employer Day because most, …

Friday Fotos | Selfie Stick Edition

View from the top at our BOFLA office   Monthly mentor meeting at Methodical Coffee. (With a side of Circa Doughnut!)   Moe was pretty excited about our new selfie stick.   My mom went that way…without me. (Insert dog pout here)   I found her again!! THIS IS THE BEST DAY EVER. -Dog   …