Author: Amy Taylor

Touch points: Give ’em something to talk about

Let’s talk about touch points. There is a lot of conversation going on about touch points out in the great, big world of the interwebs. People telling you how to do them. Why to do them. Where to do them. How to outsource them. (Really? Really!?) There are graphs and charts and calculations estimating touch …

Passion, Purpose and Meaning

Today, I’m taking the day off from wordiness, and simply passing along a share. A few days ago, in one of those moments of internet serendipity, I stumbled upon this video. It’s a clip very little need be said about. You watch it – and you get it. Change Is Happening Worldwide from World Change on …

An Apple a Day: Thoughts on Steve Jobs

The entire world is talking about Steve Jobs this morning. And rightfully so. Last night I sat in front of my Twitter stream – from the first tweet breaking the news to an unreasonably late hour – watching people from all corners of the world come together to celebrate an innovator who changed human communication forever. …

The Power of Thank you, pt. 2

If you are looking for a way to make your brand better, start by making it easy for fans to recognize the people (read: your employees – who ARE the brand) creating remarkable and inspiring experiences, products and services. Make it even easier for your fans to share the stories of those remarkable experiences with others.

The Power of Thank You, pt. 1

With the click of a button, the anonymous process of placing a pizza order becomes personal. Anonymous employees become pizza heroes to hungry customers, and customers become cheerleaders to employees. Sure, the tool is cool, but far more importantly, it is a conduit for customers to express gratitude – and employees to receive it. The brand helps the people who ARE their brand connect with the people who LOVE their brand and vice versa. And that bridge is a mighty thing.

The Art of We: The Future of WOMM

Over the past several months, millions of Americans have been logging off Facebook. In May alone, more than 6 million said good-bye to the social networking site for good. To give you some perspective, that loss is greater than the total population of Denmark. It may seem like a monumental figure, (let’s be honest, if …

Finding Identity: Fill in the Blank

I Am from Steven Nicholas Smith on Vimeo. Confession: I really like Twitter bios. In only a couple sentences, I am able to weed the “cake people” from the “pie people,” and the “cat people” from the “dog people.” In one little paragraph, I have learned that the head of a rather large public relations …

Great Storytelling: More than Words

A story is told as much by silence as by speech. | Susan Griffin The other day I came across an article written by Steve Slaunwhite on how to be a better copywriter. His opening paragraph made me laugh. “You slave over your copy, writing powerful headlines and body copy that sizzles. You cover all …

Why Community Matters: On Life, Loss, Love and Pie

“A community needs a soul if it is to become a true home for human beings. You, the people, must get it this soul.” | Pope John Paul II Once in awhile you come across an unexpected story that really puts everything in perspective. I had one such experience last week when I clicked the …

The Story of You (is really The Story of Us)

“Buy the smallest space you can make work for you… in the nicest neighborhood you can afford.” It’s a theory that applies to relationships, too. In a time where “more” is often equated with “better,” many people have lost site of what really matters: quality. Fill your small space, your little kitchen, your one, precious life with the best people you can find. The best friends, the most passionate people, the believers, the celebrators, the enthusiasts, the dreamers and doers. Fill your days with people who care about and believe in something you care about and believe in, too.

4 Ways to Put Some Human Back in Marketing

This weekend I was StumbleUpon-ing through marketing pages, looking for some Monday morning blog inspiration. As I hit the Stumble button, phrases like “trusted data,” “targeted results,” and “how to make your stock photos stand out from the crowd” kept popping up. It made me feel – in a word – icky. Why? Because something …

The Joy of Dirty Dishes (and passion people)

A couple weeks ago I had a joyful opportunity to hostess a small dinner party for a few friends. Once the wine was gone and the candles has been blown out, I settled down behind the laptop and spontaneously fired off the e-mail below to a dear friend… I hate it when people leave, but …

Bring Your Heart to Work Day

I have recently fallen in love with StumbleUpon. If you haven’t used StumbleUpon, you should. But probably not when you have anything important or pressing going on (like running errands, getting to an appointment on time or remaining gainfully employed), as it is one of those amazing tools that can easily take you on a …

Know the Cleaning Lady: A Lesson in People

Hello! (I say with a smile) Once in a great while, the magic of internet serendipity passes something my way that gives me pause to stop and think. The following story is one such thing. Like so many bits of interweb wisdom, it seems nobody knows exactly where this came from for sure. Know The …

Be Remarkable.

Don’t live down to expectations. Go out there and do something remarkable. | Wendy Wasserstein Last Friday, BOF kindred spirit (and resident massage therapist) Kim Herbert and I decided to venture beyond our usual dinner dives. Truth be told, Kim had a Groupon for a local Brazilian restaurant, so in the name of couponing, off …

The Power of Pictures: A Social Scrapbook

There are always two people in every picture:  the photographer and the viewer. | Ansel Adams I collect antique photographs. Old photos of strangers I have never met and have no familial ties to. I know nothing about their pasts. I don’t know their names or where they grew up. I can’t tell you their favorite …

On Community Building: We’re All in This Together

“The moment [laughter] arises, all our hardnesses yield, all our irritations and resentments slip away and a sunny spirit takes their place.” -Mark Twain A couple weeks ago a few of us were discussing the somewhat unfortunate relationship between airlines and social media. If you don’t know what I’m talking about, go ahead and do a …

Learning to Listen

” Your most unhappy customers are your greatest source of learning.” | Bill Gates Before I begin this post, let me state one thing for the record: I love Netflix. I love Netflix to the point I no longer see a need for cable. I have watched just about every documentary in their stash. I …

The Brand Humanifesto

In April, I wrote about letting your human show. It’s a novel idea for some brands. It makes others shake in their boots. For those that have embraced their humanness, however, there is no better place to share (or find) the core of a brand’s spirit than in their brand manifesto. (Or perhaps it’s better …

The List

I think I am ramping up to a pre-midlife crisis. Or maybe it’s a delayed quarter-life crisis. Or maybe it’s a one-third-life crisis (do those exist?) I can’t be sure. What I do know, is this: I am turning 30 in a few months. Admittedly, I overdramatize my pending 30. In a way, I think …