Author: Amy Taylor

Digital Trends and Predictions for 2014

In December, Forbes compiled a list of digital trends and predictions from marketing thought leaders. For the benefit of marketers out there who are too busy to read through the entire list, our friends at Referral Candy put together a summarized infographic version. We were honored to be included. After you check out the infographic, leave a …

What’s the last photo on your phone?

As a people, we take a lot of photos; of course, that’s nothing new. I, like most children of the 80s, have stacks of photo albums (most of which feature me sporting hairstyles I’d rather forget) at home cataloging my younger years. But the rise of digital technology and the smartphone has certainly made it …

What’s in a (Brand) Name?

William Shakespeare once posed a big question. Those of us in the marketing industry have been trying to answer it ever since. As I strolled through the grocery last weekend, a row of black-and-white bags caught my eye. Their brand name, however, captured my heart… I would have loved to have been sitting at the …

It’s the Not-So-Important Things that Matter Most

It’s no secret that I am a big fan of Simple bank. Earlier this year I shared my own story as the recipient of outstanding customer service and the magic that happens when brands give their people permission to be awesome. As it turns out, it wasn’t the only one. In fact, nearly 600 other …

Farewell 2013

It seems like just yesterday that we met, 2013, but you’ve come and gone  in a blaze of greatness. So much has happened in the past 365 days; if we stopped to recount and relive it all, it’s possible we’d find ourselves still standing here this time next year. Instead, we offer two little words: …

Christmas Cheer + Chrismosa Cheers

With the halls of the Firesphere adequately decked, there was one last tradition to uphold before the team heads off to spend a little time with their families and loved ones. I’m talking about our annual Secret Santa gift exchange. It all begins in November with the ceremonious “drawing of names from a hat.” A …

How Social Media is Saving a Four-Legged Superhero

Meet Orlando. He may not look like Superman or drive a cool batmobile, but this 11-year-old is every bit a super hero…with four paws a heart of gold to match. One look into his big, brown eyes will melt your heart. But Orlando isn’t just any dog, he’s a dog with a job – a …

Stop, Look + Listen: A Marketing Lesson from the Bees

Last weekend I pulled out a batch of beeswax for a Christmas gift I’m working on for a friend. Though I’d had it hanging around my home craft archive since early autumn, this was the first time I had taken a moment to really look at the label.  Visually, it is nothing special; a simple …

Emotional Triggers + The Power Awe

If you’ve read our book The Passion Conversation, you know that emotion is a mighty thing. Brands that invoke strong emotional feelings are more likely to be talked about. And while joy, disgust, outrage and amusement are all worthy triggers, it’s the rarest (and perhaps most wonderful) of them all that really does it for me: …

6 PSAs Worth Watching

In retrospect, it was such a simple spot. I  usually caught it popping up during commercial breaks between after-school shows on Nickelodeon. It was nothing crazy or complicated, just a bit of moody camera work and a single line of copy: “This is your brain on drugs…any questions?” 20-some years later, I still don’t look at …

Your E-Blast is Ruining Our Relationship

187: the number of spammy retail e-blasts one of my friends had received by midday yesterday afternoon. Though I didn’t clock the number I received, shoveling out my inbox felt a little bit like an uninvited salesman had been standing at my door ringing the bell over and over and over…all. day. long. The worst …

In Defense of Food Photography

In Defense of Food Photography There has been a lot of chatter about the psychological repercussions of social media lately; “The Envy Effect,” I’ve often heard it called. While life envy is nothing new, it seems to have been exponentially amplified thanks to the ease with which we can now peer into other’s seemingly perfect …

The Happiness Shelf: On Reading Together as a Family

My life changed the day it rained maple syrup and a giant pancake fell from the sky. While many of you know me as the anti-meatball (@NoMeatballs), one of the softest spots in my heart is reserved for my nemesis namesake – and a little town called “Chewandswallow.” As a writer, reading has always been …

3 Guideposts (And One Example) for Awesome Touchpoint Marketing

Confession: I love offline touchpoints. Techy touchpoints are great, but there’s just something about a good old-fashioned, hold-it-in-the-palm-of-your-hand touchpoint that really does it for me. I recently found myself on the receiving end of one such touchpoint, and wanted to share the story: Allow me to introduce you to MOUTON, a hip little bar-meets-restaurant nestled …

Meet Swell: Storytelling in the Palm of Your Hand

One of my favorite downtime activities is what I like to call “serendipity strolling.” Most of the time it takes the form of randomly clicking around the internet, reading articles, listening to podcasts and watching videos I stumble across. I think of it kind of like brain roulette. Spin the wheel, keep on clicking, discover …

Social Media: A Side Dish at the Banquet of Human Connection

It seems like every day I am seeing articles pop into my newsfeed about the toll social media is taking on the human psyche. “8 Ways to Avoid Social Media Stress” “Is Facebook Making You Miserable?” “Social Envy: How Cruising Can Make You Unhappy” “Docs Warn About Facebook Use and Teen Depression” These are just …

NOW HIRING: Spring Intern

We’re heading into the most wonderful time of the year here at Brains on Fire. No, not the holidays (thought we do love that, too). I’m talking about new intern time! Yep. We’re on the hunt for our Spring 2014 intern. Rather than just posting a job description, we thought we’d do something a little …

NOW HIRING: Community Manager

12/6/13 UPDATE: This position has been filled. If you are interested in being considered for future job openings at Brains on Fire, send your resume to JumpOnBoard@BrainsOnFire.com. We’ll give it a gander and be in touch should you be a good fit for future opportunities.   Brains on Fire is on the hunt for a …

Case Study in Awesome: Uber Goes “Mewber” for National Cat Day

Once in awhile you hear about a marketing move that makes you stop and think, “DANG. I WISH I HAD THOUGHT OF THAT.” This is one such story. (It also came with a generous portion of “awwww!”) October 29 marked the annual celebration of one of the internet’s most beloved creatures: the cat. What could …

Wisdom of the Sages: 5 Marketing Quotes Worth Repeating

“Your brand is formed primarily, not by what your company says about itself, but what the company does.” | Jeff Bezos CLICK TO TWEET “The entire principle of a blind taste test was ridiculous. They shouldn’t have cared so much that they were losing blind taste tests with old Coke, and we shouldn’t at all …