One of the greatest things about being a B Corp is meeting other companies committed to using their brands for good. In the months ahead, we’ll be introducing you to some of the B Corps who inspire us. Starting with the good folks at United by Blue.
What is your brand mission/vision?
For every product sold, we remove one pound of trash from our world’s oceans and waterways.
What sets you apart from other brands in your industry?
Our business and mission go hand-in-hand: The same week we sold our first T-shirts, we hosted our first cleanup. While we will never pivot from that original model, we are constantly considering the ever-evolving idea of sustainability and how we can challenge ourselves to be a holistically sustainable company. That idea extends to how we leverage resources to organize cleanups, the materials we use to craft our products, even how much ink and paper we move in our office printer.
Our Company organized cleanups: We created this company because we wanted to make a bigger, more measurable impact on our oceans and encourage people to do the same. So we stopped simply writing checks and started organizing and hosting these cleanups. We wanted to do our part to clean the waterways ourselves.
Our Products: We believe that products designed for enjoying the outdoors should also be kind to the outdoors. We put a lot of thought into the materials that make up each piece and always opt for textiles that keep our oceans, air and soil a little cleaner.
What’s a little-known fact about your brand/founder?
Founder: Brian Linton grew up in Singapore with about 30 fish tanks in his room.
Brand: We’ve removed over a million pounds of trash so far (1,039,456 and counting!).
What’s your favorite/most memorable customer story?
Brian Linton (Founder & CEO): I don’t have one specific favorite customer memory, but rather something that has been happening and developing over time. That is, when we first started hosting cleanups it would essentially be a couple of us from UBB and a few people from the community. Our volunteers early on never wore UBB product as they often didn’t even know what we made. Over the years our cleanups have grown into events that often have more than 100 volunteers — and what’s even more exciting is when these volunteers are wearing UBB product. We started this because we wanted to create a brand and product that would fit the lifestyle of those who care about our world’s oceans and waterways…seeing this converge with people wearing UBB and picking up trash is very fulfilling!
Mike Cangi (Co-Founder & Brand Director): My favorite customer story happened this year at our very first international tradeshow in Germany. At the time we did not have an extensive presence in Europe and were a relatively new brand to the vast majority of customers at the tradeshow. On the second day of the show, we had an Italian buyer walk into our booth and start looking through our product – he was wearing a United By Blue beanie which he had bought the month prior at our NYC store location while he was visiting the states. It was a pretty surreal and humbling experience to see someone walking around another continent wearing UBB product.