Today is a BIG day for Brains on Fire.
Today, Monday May 22, we are delighted to announce that Brains on Fire is officially a B Corporation.
Pardon us while we make some serious noise about it!
In case you aren’t familiar with this business status, I’ll fill you in. B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk. B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.
In an industry that often reduces people to transactions and dollar signs, Brains on Fire has always believed that sustainable success is the result of brands and organizations focusing on how they can make a meaningful, positive contribution to people’s lives.
It’s true. We believe that marketing can touch and change lives.
Over the years, we’ve had the honor of helping some amazing brands and organizations do just that – from breaking the stigma associated with addiction to saving the lives of adoptable horses to celebrating teachers to raising awareness about child sex trafficking to inspiring families to learn and grow together. (And these are just a few pulled from a much bigger list.)