And the Color of the Year Award Goes To…

Well. It’s the most wonderful time of the year again. No, not Christmas. Pantone COLOR OF THE YEAR time!

In case you’ve been living under a rock, once a year Pantone emerges from their presumably colorful lair and declares one color to rule them all. This year’s chosen one? Pantone 15-0343, “Greenery.”

The award is supposed to be a color snapshot of what we see taking place in our global culture, serving as an expression of a mood and an attitude. This year, that mood and attitude is a pining for a fresh New Year, healthier food resolutions, vegetarian trends, grass, and the outdoors — in one word, environment.

“There’s a growing desire to reconnect with nature and what is real, and find ways to disconnect from technology. We need a break. We need to stop and breathe. [source]

(Personally I am not convinced it doesn’t just mean we are all craving a little more Chipotle guacamole in our lives.)

Perhaps it is the copywriter in me (or just my raging inner cynic), but my favorite game to play during “Color of the Year” time is matching up the new official color with its unofficial spirit animal.

A brief sampling of the past few years…


2014: “Radiant Orchid” aka “Those Plastic Eggs Everyone Hung on Trees in the 90s”


2015: “Marsala” aka “Hipster Corduroys”


2016: “Rose Quartz” + “Serenity” aka “80s Artwork at the Thrift Store”


2017: “Greenery” aka “Yes, I Know It Costs Extra and That Is Fine”

I asked our team to share thoughts on the 2017 Color of the Year. Here’s what they had to say: 

Brilliant. The idea of taking a color from nature or a color that represents nature is a very interesting idea. Nature is something that’s always been there around us and it’s representative of life and growth, or at least that’s how I see it. Also, it’s something that we all have access to for the most part. It doesn’t cost anything to experience it either, so it’s not biased. My favorite thing that I take from this is a call to nature and something that’s real and living. It puts technology on the back burner. -Deb

I think “fresh green pea” would have been a cooler name…otherwise love. -Brandy

I like the idea that Pantone’s color choice is really a reflection of organic changes in design, fashion, etc. It’s also interesting how their choice is kind of a revelation, like “Oh yeah, I HAVE seen that color everywhere but didn’t really notice.” I thought their two colors last year were really revelatory. So, maybe it means we’re more interested in nature as people/consumers? -Will

It’s like almost [client]’s colors! I always appreciate synergy with client brand launches. -Emily

I’m just imagining lime-ish green sweaters everywhere next year. -Alison S.

I am very excited for the new pantone color of the year. Really brings out my eyes. Thank God, a color I can love AND wear. I loved rose quartz, but it doesn’t look good with my ginger undertones. But the 2017 color IS kind of slytherin-y. Things that are this color: matcha tea, Nickelodeon slime, actual limes, Lily’s eyes (and thus Harry’s). -Abby

I’m just glad Pantone is finally catching on. We’ve been using that color for years. -Sean

Pistachio. My favorite. -Cordell

I find it super energizing…almost an experience. One of my favorite hues/times of the year, new leaf green! -Moe

Pantene Greenery. I’ve got to try it. I really hope it removes all that oily residue and leaves my hair with that bouncy, thicker, fuller look. -John


So…what do YOU think? 

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