Touchpoints: Open the Box Edition


Last week I received a really great belated birthday gift from my colleague (and fellow avid gardner), Moe. Inside the box? Handfuls of daffodil bulbs all the way from Amsterdam. As if the gift wasn’t great enough, the copywriting on the box added an extra layer of delight.

Just another reminder of the value and impact of touchpoints.

(Added bonus if you can work in a little product personification…)


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