Be the Interviewer.

Last night I was talking to my “guyfriend” (silly word I know, but it’s what I call him) and he said,

“It occurred to me that every time I’m with someone new, I do a better job at listening if I see myself as the interviewer.” 

I laughed. He writes beautiful people profiles for magazines as a living, so it’s what he does well.

But when you think about it, it makes total sense.

We all want to be seen. To be heard. We need people to listen to us. To pry out our stories and our beliefs. Our fears.

Our secrets.

Being interviewed creates a sense of intimacy.

I “interview” a lot of people. For our books, for possible partnerships, for folks who think they want to jump on board our ship at Brains on Fire. I drink a lot of morning coffee with people I just want to know better.

And it’s true. Asking questions that invite story help us connect on a deeper level.

How’d you get here?

What do you do for fun?

What keeps you up at night?

What are you reading?

What are you most afraid of?

What do you love?

What is most important to you?

So. What if, as marketers, we decided to get to know our advocates and customers this well?

What if we “interviewed” them with more intention?

What might change?

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