50 Shades of Great: Black + White Design in a Technicolor World

Fashion designer Karl Lagerfeld once said, “Black-and-white always looks modern, whatever that word means.” While it may not be the most eloquent quote in history, there’s a lot of truth to his observation.

I’ve always been drawn to black and white. I collect antique photos. Geek out when black Sharpie meets card stock. Even the walls of my house are painted a soothing — albeit not for the interior commitmentphobe — combination of chalkboard black, bright white and charcoal grey. (Greg Cordell once told me it’s like I live in a “storm cloud.”)

For me, loud, colorful branding is a bit like IKEA buildings. Don’t get me wrong, I love IKEA, but when you see this behemoth rise from the horizon, it’s kind of like a bullhorn imploring you to hit the brakes. (So, like any red-blooded American, you pull over and buy more cutting boards than you’ll need in a lifetime, because…$2 each!)

Whereas color can be a roar, black and white whispers a serenade that gets people leaning forward in their chairs, ready to hear the story. There’s a time and a place and value in both. But for a girl who lives in a storm cloud, one approach will always feel more like home. Literally.

When it comes to branding are you a fan of life in living color? Or do you prefer 50 shades of grey, black and white? 

Hotel Daniel Branding

soap branding

branding black white

black white branding

abihaus branding

jakedugard_rustonmarket_04

 



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