Fashion designer Karl Lagerfeld once said, “Black-and-white always looks modern, whatever that word means.” While it may not be the most eloquent quote in history, there’s a lot of truth to his observation.
I’ve always been drawn to black and white. I collect antique photos. Geek out when black Sharpie meets card stock. Even the walls of my house are painted a soothing — albeit not for the interior commitmentphobe — combination of chalkboard black, bright white and charcoal grey. (Greg Cordell once told me it’s like I live in a “storm cloud.”)
For me, loud, colorful branding is a bit like IKEA buildings. Don’t get me wrong, I love IKEA, but when you see this behemoth rise from the horizon, it’s kind of like a bullhorn imploring you to hit the brakes. (So, like any red-blooded American, you pull over and buy more cutting boards than you’ll need in a lifetime, because…$2 each!)
Whereas color can be a roar, black and white whispers a serenade that gets people leaning forward in their chairs, ready to hear the story. There’s a time and a place and value in both. But for a girl who lives in a storm cloud, one approach will always feel more like home. Literally.
When it comes to branding are you a fan of life in living color? Or do you prefer 50 shades of grey, black and white?