What’s in a (Brand) Name?

William Shakespeare once posed a big question. Those of us in the marketing industry have been trying to answer it ever since.

As I strolled through the grocery last weekend, a row of black-and-white bags caught my eye. Their brand name, however, captured my heart…

I would have loved to have been sitting at the table the day this name was thrown out for consideration. So obvious, so smart. Totally  nailed it. 

So…what’s in a name? A lot, it seems.


What brand names have caught your eye and captured your heart? 

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