Lessons Learned While Writing.

Can you guess who is holding the manuscript?

Well Hello!

I feel like I need to re-introduce myself. It’s been over eight weeks since I’ve written here! I’ve missed you, but I’ve also really enjoyed seeing more voices from the Brains on Fire tribe think out loud on the blog.

I’ve been busy with my day job and also co-authoring (along with John Moore, Geno Church and Greg Cordell) our next book. It’s called The Passion Conversation and we’re pretty jazzed about it.

Especially now that it’s almost done!

As we went about crafting this new book, we’ve learned a lot.

A whole lot.

So I thought I would take a few minutes and share a few of the lessons we learned while writing.


1. Recording conversations is an eye-opening exercise. We recorded a lot of conversations as we wrote this book. You learn a lot about the things you needlessly repeat. Um. But more than that, you listen better when you’re listening to what you recorded. Because you’re not talking. I know this seems so obvious, but you really can’t listen all that well if you’re talking. So when you are listening, just listen. I tried really hard to say as few words as possible and you’d be surprised how much insight you can gather when you do that. A great writer (can’t remember who) said this about doing interviews of any kind: Try your best to never talk. If there is a lull, just simply say to the person, “You should talk more often…”

2. If you have customers, call them often just to talk. Or not talk. Just listen. This one needs no explanation.

3. Listen to your teammates often too. Listen to their stories. Interview them about what they are doing, what they’re learning. You’ll miss a lot of good things if you don’t do this.

4. If you have a big task in front of you, just start somewhere. You can’t do anything if you don’t get started.

5. Everyone should cut off their phones and spend three days and nights in a hotel by themselves and focus on just one thing. You’ll come out the other side a better person. I promise. I had an real AHA moment when I locked myself away in North Carolina for three days. I realized that in the grand scheme of things, even big daunting tasks (like producing a book) are small. That knowledge is so freeing. We had a lot more fun with this book than the last one and I think that simple knowledge was a big part of it. I can’t wait to see what you think about the Passion Explorations. Here’s a little sneak peek…


I really have missed you all so much. Stop in and comment and let me know what you’ve been up to! Your comments are such a gift.

OX, Robbin

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