Passion, design and building with your heart.

The other day the super shiny talented Eric Whitlock passed this amazing video on to me.

I promise you it’s worth the six minutes it will take to watch it.

Izhar cardboard bike project from Giora Kariv on Vimeo.

Since we’re in the word of mouth business and truly believe that a organization’s greatest asset is other people talking or “remarking” on their behalf, I often think about what separates “ordinary” from truly “remarkable”. There are so many things in the world that are “just okay”.

Don’t you think?

What is it that makes a brand, a community, a piece of art or a cardboard bike remarkable? Is it design? Attention to detail? Beauty? Love? Passion? Purpose? All of the above?

I started my career as a graphic designer. And while I’m pretty good at it (aka okay), I purposely focused on my other strengths as I moved forward in my work. Partly because I am and have always been in absolute awe of truly amazing designers. Those top 5-10% that make magic with their talent and skills. At Brains on Fire, I see the designers I’m surrounded by as true craftsmen. It’s a subtle thing really. They work with their hearts and their hands to bring remarkable and talk-able ideas to life everyday.

They never settle for “just okay”. It’s just how they’re wired as visual thinkers and designers.

So. What in your opinion makes the difference between ordinary and remarkable?

P.S. Brains on Fire is looking to add one more remarkable senior “designer craftsman” to our tribe. If you think that’s you, send several examples of your best, most heartfelt crafting to

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