Okay. It’s official. I am a Scott Monty groupie. Have been from our very first conversation. Yeah. Yeah. It was twitter talk.
Now stop. Before you roll your eyes again, this is a really good story.
Back in August, I had the chance to meet Scott in person. There he was in his white bucks with a blue Ford logo neatly pinned to his lapel and well, I said what any good groupie would say:
” I want a Ford pin.”
He asked for my card, slipped it into his pocket and we talked briefly.
Scott asked me what I drove. I told him (not a Ford). There was laughter. (I am a frustrated wanna be race car driver.) Then he asked the big question, “Would you ever consider buying a Ford?”
And you know what – here’s is the truth. I would.
Something about “knowing” someone at Ford has made me a sincere fan. I’ve even found myself defending them on occasion, in one on one conversations and even to large groups. I have just grown – well — fond of them.
And I can’t for the life of me figure out what changed other than the fact that there is this very real, very approachable “social butterfly” type of guy named Scott in the mix. Would my feelings for Ford change if he went away?
Dangerously, the answer might be yes.
I applaud Ford for putting a person front and center. So many brands are just jumping on the social media bandwagon without a strategy. But Ford has one and in my humble opinion they are being pretty true to it: Ford simply wants to “humanize the brand”. Second time I have repeated that here because, I love the simplicity of that. And because I know this; people trust people. People who make and keep promises.
So a pin (and a sweet story) today, a car tomorrow?
In the meantime, I will wear my pin proudly and create a little Ford “visual buzz” along the way…
Thanks. Scott. Oh. And you too, Ford.