You Don't Know It All

This is a post to expand on Geno’s post last month.

It’s okay. The world isn’t going to crumble if you don’t have the answer. Because you don’t have all the answers. And the beautiful thing is, you can always go find them.

If you haven’t noticed by now, it absolutely drives me insane when “experts” spout all this advice based on, well, nothing. It sounds smart. It sounds like it makes sense. But not only do you come to realize later that these folks are preachers and are dedicated to growing their influence by preaching more and more and more, you also find out that when they do try and help a company, they are afraid to admit (and never do) that they don’t have all the answers.

Half of our entire process in igniting movements is based on having conversations with people. Now your mind just went to online conversations. Blogs and message boards and exchanging tweets. But you are wrong. We go talk to people (wait for it, wait for it) face-to-face. Spend time in their presence. Walk a mile or two in their shoes. Listen to the words that come out of their mouths. That’s where the success of the movement takes root on so many levels. It’s not about what YOU think. It’s not about your philosophies or your gut or what your blog post is going to say. It’s about what you don’t know. The hidden nuggets the lie deep within the real, honest, transparent conversations that you have. Not interviews. Not focus groups. Not surveys. Real words. Coming out of real people’s mouths.

The best path to success runs through admitting that you don’t know what you don’t know. And the sooner you humble yourself and realize that you’re not an expert at what your clients do, the better. Because then you can start take off your marketing hat and wear no hats – just be a human being. Talking to human beings. And learning from those that are living it. That’s where the movement begins.



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