Ya know, “passion” is a word that’s about to go into the overused marketing trash bin for me, but until we find one to replace it…
If you’re doing some things right and your company has made it through the past year, then you just might have some fans out there. And fans have passion – it kinda comes along with the territory. Passion is a great thing to have, but lemme ask you this: is it a lop-sided kind of love? In other words, do your customers love your company/product/service more than you and your employees do?
Because if they do, you might be in trouble. Passion needs to be a mirror. It needs to be equal inside a company and outside a company. And if it’s lop-sided, you may want to find out why.
In our experience, if there’s passion inside the company – from the very top to the good folks on the front lines – then you’re easily going to find passion outside your company. But if your people are coming to work to collect a paycheck, then I’m thinking that you’re not finding much passion inside or outside your walls.
Passion is contagious. It’s exciting. It fuels word of mouth. And we’ve talked about how it’s no longer a product conversation – it’s no longer about you and what you can do. It’s a passion conversation – it’s about how you fit into people’s lives and how you can be a conduit to their passion. You’re the enabler, not the destination.
So follow the passion. It’ll let you know really quickly what’s working. And what’s not.