ChangeThis Manifesto: 10 Lessons Learned in Igniting Word of Mouth Movements

You might be familiar with the ChangeThis manifestos. And if you’re not, you should be. Because it’s easy to get lost in the great manifestos there by the likes of Seth Godin, Tom Peters, Guy Kawasaki and Hugh MacLeod.

As of this week, we’re honored to be among those who now have published work from ChangeThis. “10 Lessons Learned in Igniting Word of Mouth Movements” is a collaborative piece we put together that explains the necessary ingredients that are needed when creating word of mouth movements. Know that this document isn’t our musings or unfounded philosophies. These are real lessons from years of real, hands-on, roll-up-your-sleeves, work that has put Brains on Fire at the top of the word of mouth marketing heap.

These 10 are just the beginning (we’ve already thought of three more). And we know that the collective “we” is a lot smarter than the Brains on Fire “we.” So, of course, we’d love to hear about your ingredients as well.

Enjoy the read and, as always, we’d love to hear your feedback.



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