Marketing in a Recession – is it really that different?

Holy moly. Every other link in that noise channel of a Twitter feed are links to blog posts and articles about “How to Market in a Recession.” And as I was confined to my home this weekend due to rain and snow, it struck me – what’s so different about marketing in a recession vs. marketing in “normal” (whatever that is) times?!?

Here are some reoccurring themes I’ve seen when reading about advice on how to market in a recession:

– Spend smarter
– Listen harder to your best customers
– Be more sympathetic to your customers needs
– Outsmart your competition
– Increase sales from existing traffic
– Use existing marketing tools better

Are you freakin’ kidding me? So before the recession and after the recession, all of the above just didn’t/doesn’t matter. I just don’t get it. If you have had to adjust your marketing drastically in the past four months, then I suggest to take a long, hard look at what you were doing before the current economic climate came into effect. Maybe it’s just what some of us needed to know what really, truly matters in the first place.

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