This one's for the underdogs

Why do we pull for the underdogs? Is it because of that Cinderella story that gets ingrained in us from our childhood? I dunno. But I do know that we love underdogs. I guess it’s about the potential story. Or that underdogs know they have to work twice as hard and be twice as smart as the big, established companies (or teams) out there.

Then there’s the joy of the upset. The surprise and celebration of the long-shot win. The stories that are told over and over about the dramatic “I can’t believe it” happenings.

But here’s the catch: What comes after being the underdog? Then you’re the big guy. Look at all the big companies out there today. At some point, they were the underdog. Nike. Microsoft. GM. Starbucks. The list goes on and on. When they started out, they had to be scrappy. Resourceful. And now? Well, there are a very, very small group of them that have maintained that mentality.

So what’s the moral of the story? Be careful what you wish for.



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