I admit it, about a year-and-a-half ago Geno came to me and told me he signed up for this thing called Twitter. Of course, I asked about it. And after he told me, I told him that it was interesting. And totally stupid.
Fast forward and six-to-nine months ago, I’m on it and exploring what it’s all about. And now you can’t turn around without Twitter being mentioned in blog posts, news articles – whatever. I’ve read a lot of people’s opinions about Twitter and I’ve had so many thoughts swirling around in my head that I had to purge myself of them. Thus this post full of my personal opinions. So here we go:
1.Ã‚Â Ã‚Â Ã‚Â Your Twitter is not my Twitter. This comes directly from a recent meeting with Dr. Mihaela Vorvoreanu. And my take on it is this: Ask 25 people what they use Twitter for and you’ll get 25 different answers. Some use it to keep up with friends. Some use it to find inspiration. Some to find knowledge. Some for mindless thoughts. Some just for fun. And some for none of the above.
2.Ã‚Â Ã‚Â Ã‚Â Twitter is not a popularity contest. This one is a biggie for me. It’s SO EASY to get caught up in the “number of follwers” game. Addictive, even. But who really cares? Whenever someone tweets that they are 4 people away from 500 followers, they are actually now 5 people away from 500 because I just unfollowed them. It’s not about how many people you can get to follow you. Any monkey (or bot) for that matter, can go out and follow 10,000 people and mindlessly they’ll get 4,000 followers back. It’s quality – not quantity.
The other tangent on this is TwitterGrader and the rest of those “graders” – they’re gimmicks people. If you’re goal is to be in the top 10 in the city, state, nation or world on TwitterGrader, you have my sympathies.
3.Ã‚Â Ã‚Â Ã‚Â Don’t take it personal. If I unfollow you, it’s just that I’m finished with that conversation. It’s not personal (well, not always). I don’t want to talk to you anymore. And I don’t take it personally if you unfollow me. Don’t let it hurt your feelings and I won’t let it hurt mine, okay?
4.Ã‚Â Ã‚Â Ã‚Â If you’re on Twitter all day long, I really start to wonder about how you get your job done. Seriously. If you’re updating 45 times an hour, I’m thinking to myself, “Doesn’t this guy have a job?” Or if you’re constantly Tweeting after hours I’m thinking, “Doesn’t this guy have a family?” Look, Obama (or his staff, rather) used Twitter to let us know what was going on. Do you really want Obama on Twitter answering your personal questions all day long or fixing what needs to be fixed?
5.Ã‚Â Ã‚Â Ã‚Â Twitter isn’t for everyone and every company. There are people running around literally badgering companies, politicians and whomever will listen that they should be on Twitter. First of all, companies need a strategy before they are on Twitter and secondly, it just doesn’t make sense for some companies to be on there – because their customers aren’t on there. So whenever someone tells you that they are a Twitter expert you have two options: 1) Laugh your ass off or 2) smile politely, turn and walk away.
Look, I like Twitter. It’s cool to see all the different adaptations and experiences brands and individuals are having with it. So know that just because the above might be a little negative, I’m all for Twitter.
And now you can unfollow me @spikejones.