The “You Don't Need Us Awards,” Part 4 – Chick-Fil-A

I’ve written about Chick-Fil-A’s fans before, but for our fourth addition to the ‘You Don’t Need Us’ awards, along with USAA and Arborwear, is an incredible company doing SO many things right.

So what does Chick-Fil-A going for them? A lot. Besides a Net Promoter score of 72% (which is rockstar status), they have legions of fans as evidenced by 333,400+ mentions in blogs, or the 8,300+ flickr images, or the 1,120 YouTube videos or even the numerous tweets praising the joint.

So what generates all that love? How about a consistently great experience with a consistently great product. How about a healthier alternative to Burger King and McDonalds. How about they believe in something (many things) bigger than themselves like being closed on Sundays (they believe that nobody can work 7 days a week and still be the best ” ‘you need at least a day to recharge your batteries,’) the foster homes they’ve created and the huge support they give to college kids.

Talk about a company who knows who they are and what they stand for. Wow. Chick-Fil-A is it. Started in 1946, and credited with inventing the boneless breast of chicken sandwich, the company now has 1340 locations in 37 states. And through all that growth, they have found the magic sauce to keep their product and experience above question.

And personally, I hope they never need us.

Is anyone else hungry?

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