Gentle blog readers, it is time for me to bid you farewell. My husband, wunderkind, and I will be moving to Washington, D.C. in the new year. This move will bring us closer to family & friends and a new WOMM post for me beginning in January. As a fitting end to an exciting 2007 and my amazing time with the Brains on Fire team, I wanted to share with you the Top 10 things that I learned in my time here.
From the home office in Greenville, South Carolina, here are the Top 10 Things I Learned at Brains on Fire …
10. Blogging is a Muscle – the more you exercise it, the stronger it gets. Robbin helped provide me with some discipline by setting a goal of contributing 1 post per week. This kept me on the lookout for ideas and constantly writing.
9. Meetings should be used strategically & sparingly. Other than a regular touch-base meeting with the entire company, there are no regular weekly meetings at Brains on Fire. As a result, there is time during the day to do actual work and when a meeting is called, attendees come prepared to interact.
8. No one will die if you leave your laptop at the office. The first time I saw someone do this, I thought it was a mistake. Turns out, taking a night a week to ‘unplug’ and focus offline is very productive ” personally and professionally.
7. Nurture long term client relationships with ideas. It is easy to get complacent when you speak with the same clients over months or (if you’re lucky) years. Senior account guru Cathy Harrison taught me that the way to keep it fresh is to proactively brainstorm and share at least 1 new idea a week with your client. It keeps everyone energized and focused on the future.
6. Like brands with true personality, Popcorn is Polarizing. A lot of great people love it, but certain people (like Real Genius villain Dr. Hathaway and Spike) find it abhorrent. But, if no one hates you, chances are no one is moved to be passionate about you either.
5. Sow 10,000 seeds ” OK, this was originally a Guy Kawasaki principle, but I have never seen an organization practice it in the same way that Brains on Fire does. In my favorite example, 3 little kids found us by Googling ‘naming company’ and wrote Spike about their lawn raking business in need of a name. Instead of responding ‘Sorry, you have no money to hire us’, Spike shot their email to the entire company and we brainstormed a few doozies over email. I don’t know if winners like ‘Fall Releaf’ helped the kids, but it was a breath of fresh air for the rest of us and I strongly believe that small gracious acts will come back to benefit you tenfold.
4. There is no greater way to instill ownership than by giving fans a piece of a brand to give away. The Fiskateers taught me this through their random acts of crafting in San Antonio and Brains on Fire made it happen by bringing in outside speakers to inspire clients and friends at the FIRE sessions.
3. Everything is your brand. As remarkable as I originally found the way Brains on Fire answers the phone to be, I became immune to its coolness after a while. At the last WOMMA conference, however, I overheard a longstanding Brains on Fire client telling someone else how much they always call in through the front desk to hear today’s unusual greeting. Good reminder that you are the ‘small stuff‘.
2. Don’t be a chameleon. I personally have a bit of a chameleon tendency ” I can echo back tone, topics and language of those I am trying to reach or persuade. This is not always a good thing in the agency business. While chameleon behavior can help land new business, staying true to your identity no matter what will attract kindred spirits. Working with partners who have been attracted to you as you truly are is a strong foundation for long term success.
1. Have fun. My fondest memories of Brains on Fire are of my adventures with Geno & Spike ” checking into a hotel at midnight only to find that our reservations were for the wrong night, being punch drunk after 50 nonstop hours with enthusiastic scrappers, getting stuck in an airport and watching stupid videos on the big MacBook, hotel clerks’ reactions when they hear our names at check in (Miracle, Church, & Spike Jones), lugging the humorously oversized projector to a big meeting after our travel model broke on the worst possible day, the endless discussion about tattoos, the list goes on and on. My favorite is probably them ‘surprising’ me by inserting a photo of me sleeping gape-mouthed on a plane into my bio slide for a presentation to a Fortune 50 brand (they of course had their professional headshots on their bios). I will desperately miss being the straight man of the trio, but take with me the knowledge that having fun while you work is, to continue the Real Genius theme, “a moral imperative”. Fun is contagious and attractive. All things being equal, people will always chose to work with people who are having fun.
I move to Brains on Fire ‘Alum’ status with a grateful heart. I wish you the happiest of New Years and hope you will keep in touch in the future at my new blogging home – www.virginiamiracle.com.