‘If you say ‘I’m sorry,’ then you better be doing something about it, too. Saying it is not enough.’ – from the super-cool chief blogger of Dell’s Direct2Dell blog, Lionel Menchaca
‘People want to personalize their experience with brands.’ ” Leslie Forde, Communispace
‘Companies are great about talking about what gets done. And they do a poor job talking about how it gets done.’ ” Cranium’s Grand Poo Bah, Richard Tait
‘Build products and a culture where everyone gets to shine.’ – Cranium’s Grand Poo Bah, Richard Tait
‘The risk in engaging with your passionate fans is forgetting the ethos of why they are doing what they are doing. It’s not for you. It’s for their fellow users.’ Microsoft’s Sean O’Driscoll, General Manager, Support Communities & MVP
‘From the outside looking in, you can’t understand it. From the inside looking out, you can’t explain it.’ – Ken Block, Lead Vocalist, Sister Hazel, on the magic of communities.
‘People don’t really want ‘things’ anymore. They want to ‘do.” – Marc Pruitt, “Hazelnut”
That’s it for this Summit. A big thanks to WOMMA (disclosure: We are Governing Members and sit on the board) and all who attended the event. Until next time…