It’s Brains on Fire’s week to host the Carnival of Marketing. And my apologies for not getting this post up sooner.
But without further adieu, here are our top seven picks:
Kathy Sierra at Creating Passionate Users reminds us that When only the glib win, we all lose. Preach it!
John Moore harvests collective genius in this post. The doctor is always in.
Jack Yoest recants a tale of two Starbucks.
Karl Long (in his oddly familiar-sounding new blog, Customers on Fire) pits marketing against micromarketing.
Jackie Huba takes a close look at why the Chevy Tahoe campaign was doomed before it launched at Church of the Customer.
Northeastern U’s own Dr. Walter Carl defends his theories on Glossing Over Word of Mouth Measurement & Metrics.
Doug Davidhoff reminds us about the basics in Tell it to Me Like I’m a Six-Year-Old.
Thanks for all the submissions! Next week, the big tent stops at Devin Reams’ place, so be sure and check it out.