Florida is absolutely saturated with lawn care providers. In the midst of all the clutter, and in the shadow of national lawn care giant, TruGreen ChemLawn, this family-owned business – Kaulbars Lawns – needed to stand out.
The Kaulbars crew was clearly not your average lawn care company. The owner was a licensed horticulturist. They invested in the education of their entire staff – down to helping pay for English classes for their Hispanic workers. So we built a name and identity around the internal culture of bettering themselves and each other that stemmed from the literal result of their services.
A quote from Grow's Marketing Coordinator:
"The overwhelming response to the Grow logo and identity has been outstanding! Everyone we have worked with is very excited and anxious to promote the idea of Grow. We receive phone calls when the trucks are spotted with the logo. People just love it! Grow is prospering in our new identity, proving true to our name."
Since the rebrand, Grow has experienced a 26% increase in revenue. The Grow identity was also named one of the top 15 most effective rebrands in the world by the ReBrand100 competition in 2008.